featured
Hotel Marketing KPIs Must Change to Drive Commercial Strategy
You can run a marketing campaign with stellar awareness, traffic or return, but the hotel as a whole could still be underperforming
How AI Will Affect Paid Search for Hoteliers
To help you learn how AI is improving digital marketing strategies such as paid search this article outlines everything you need to know
Trivago Free Booking Links: How They Work and Benefits
Trivago Free Booking Links aim to support independent hoteliers with the means to get ahead of their competition and secure more direct bookings
Upselling and Cross-Selling: Driving Hotel Ancillary Revenue
Upselling and cross-selling techniques are powerful tools that enable hotels to increase ancillary revenue while providing guests with enhanced experiences
The Power of Influencers and How To Successfully Collaborate
For hotels, partnering with influencers can be an effective strategy to enhance brand exposure, engage potential customers and create compelling content
How Guest Reviews Directly Affect the Hotel Revenue
A hotel’s reputation has major influence on revenue through effects on price perception of guests, as a customer loyalty measure, and a marketing factor
Strategies for Managing Distribution Channels in the Hotel Industry
Through these strategies, you’ll be equipped to navigate the complexities of distribution channels and offer exceptional guest experience
The Economic Perspective for Competitive Rates in Revenue Management
Strategic use of competitive hotel rates in revenue management is a powerful tool to drive revenue growth and foster business development
How the Big Problem with Hotel Stay Personalization was Solved
ABS is a revelation because it solves both the Labor and the Product problems that come with hotel stay personalization
Understanding Essential Data in Hotel Revenue Management
By focusing on these broader data trends, you can gain a more comprehensive understanding of the factors influencing your revenue management