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person looking at a hotel neighbour reflecting that traditional comp set needs a serious update as it is not just geographical proximity anymore it is about winning the hearts of potential guests

The Case for Expanding your Comp Set with New Competitors

The traditional comp set needs a serious update. It’s not just geographical proximity anymore; it’s about winning the hearts of potential guests

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ai generated human profile with data lines running into it's head reflecting how ai systems can analyze structured and unstructured data to help identify high yield customer segments for targeted marketing

How AI Agents Are Transforming Revenue Management

AI agents are emerging as the transformative force reshaping how revenue professionals in travel and hospitality work

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Graphic of a digital brain and Human head reflecting how ai agents have accelerated the shift from automation to intelligence

AI in Luxury Hospitality (Part 1): Potentials and Applications

This article examines AI applications that can optimize the guest experience in luxury hotels, whether through existing technologies or those yet to emerge

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bookboost article image about customer effort - how easy is it to stay in your hotel

Customer Effort: How Easy Is It To Stay In Your Hotel?

Customer effort is a metric used in hotels to measure guest satisfaction. It is all about how easy it is to stay in your hotel, from booking to post-stay

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business group at a small hotel venue

What is the Real Value of Group Business to Your Hotel

Evaluating value of a group lead more broadly than just booked bedrooms and events enables you to improve pricing decisions, occupancy, and the bottom line

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neon hotel sign saying no vacancy illustrating impact of overbooking and the risk to maximizing occupancy

Overbooking Strategy: How to Maximize Occupancy

On the upside, strategic overbooking can lead to higher occupancy and increased profitability. On the downside, there is always the risk of overshooting

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mirai image How AI is Reshaping the Hospitality Digital Marketing Industry

How AI is Reshaping the Hospitality Digital Marketing Industry

AI is poised to disrupt the hotel industry’s marketing landscape, creating new opportunities while challenging the dominance of existing players

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Strategic Integrated Campaign Elevates Visibility & Conversions at Hotel Event Venue

Strategic Integrated Campaign Elevates Visibility & Conversions

This New York Venue experienced a measurable boost in web traffic, inbound leads and conversions, demonstrating power of an integrated marketing campaign

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man on mobile phone illustrating importance of hotel guest messaging and the dos and don'ts hoteliers need to know

Hotel Guest Messaging: 14 Dos and Don’ts You Need to Know

When guest messaging is performed in the correct way, guests feel valued, the guest experience is elevated and so is the guest engagement

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man on phone engaging with a chatbot illustrating the ai advantages for hotels in 2025 and how to prepare for what is ahead

The AI Advantage in 2025: What’s Ahead and How to Prepare

The future of hospitality lies in combining cutting-edge AI technology with the warmth of human connection – are you ready to step into it?

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