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Conversion Rate Doesn’t Matter, Revenue Does
There is a direct relationship between conversion rate, visits, and reservations numbers, and the higher any of these numbers are, more reservations result
Price Oscillation: Unraveling the Pendulum Effect on Hotel Rates
Average daily rate per room values has experienced greater growth in the last 3 years, but will price continue to grow rapidly? Will there be a correction?
The Art of Resort Hotel Revenue Management: Specifics and Strategies
While the basic principles of revenue management apply to all types of hotels, resort hotels have important strategic considerations
Unveiling the Future: Hotel and Travel Trends in 2024
As we step into 2024, several key trends are set to redefine the hotel landscape. Let’s explore top trends that will shape the industry in the coming year
6 Strategies to Keep PACE With Changing Traveler Behavior
Hotel Leaders must be ready for a seismic shift in traveler behavior that affects everything from demand and distribution patterns to length of stay
Revenue Management Is More Than Technology and Analysis… It Also Requires Good Judgment
Training hotel reception on best practices for early check ins and late checkouts help them recognize the hotel’s revenue goals and encourage positive reviews
Traditional Revenue Management is Outdated, Reinvent Approach
The demise of traditional revenue management is a reality we can’t ignore. To thrive in today’s competitive industry, you must adapt or face consequences
The Future of Revenue Management: Maximizing Profits with AI
AI, particularly machine learning, brings a paradigm shift in revenue management. Here are some ways in which AI is transforming the industry
7 Tips to Make a Winning Business Case for a New Hotel RMS
If your organization is currently using a legacy RMS system, it may not be able to handle the increasing complexity of today’s revenue management challenges
Market Trend: Refining SEM Strategies for Full-Funnel Marketing
A strong marketing strategy will align audience targets throughout the funnel to ensure each campaign is “feeding the funnel” with users that will convert