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Revenue Management from the Hotel Manager Perspective
Revenue management is a comprehensive discipline that touches every aspect of a hotel’s operation but for Hotel Managers, a deep understanding is imperative

From Base to Premium: How AI is Redefining Hotel Ancillary Revenue
Successful implementation of AI in enhancing ancillary revenues hinges on a thoughtful approach that considers the technology’s impact on guests

How to Export Historical Data from Google’s Universal Analytics
Universal Analytics properties rely on cookies and independent sessions, which are becoming obsolete in today’s privacy-focused environment

How Over-Optimization Can Harm Your Revenue Strategy
In hotel management, over-optimization is like obsessing over polishing the silverware – it’s exhausting, tedious and often, the extra shine goes unnoticed.

Decision Intelligence: Rocco Forte Hotels & HotelIQ Case Study
Hi, welcome to another case study discussion. Today we focus on the challenges and rewards of a decision intelligence tool and it’svalue to a hotel commercial operation. To bring their […]

Unlocking Excellence: Urgent Need for Unified Hotel Commercial Strategy
It is the time to embrace this holistic approach and transform your hotel’s commercial functions to drive sustained success in a competitive marketplace

Measuring Distribution Costs and Managing Channels
A fundamental aspect that is often undervalued is the direct assignment of responsibility for distribution costs to the revenue manager

Little & Often. The Winning Strategy for Hotel Pricing
Effective use of local competitor pricing data is crucial for maximizing hotel’s revenue potential – key lies in strategic application of pricing insights

How to Increase Visibility and Direct Revenue: Key Trends & Strategies
We explore how connected marketing & revenue strategies are a powerful ecommerce combination, leveraging the hotels direct channel to drive direct bookings

Talent Trends Study: A Future Hotel Workforce Crisis?
We touch on a number of topics from the study, looking at foreboding trends, challenges for education institutions and how the industry must adapt