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With Google’s recent announcement about updates to its Hotel Ads bidding models, hoteliers face a pivotal moment in their metasearch advertising strategies

Revenue management is a complex discipline. When practiced fully, it reduces bottom-line drainers such as spillage, spoilage, or overbooking

Implement these ideas and unlock the full potential of your social media presence, ensuring your content is engaging and discoverable by your audience

In the world of events, they are not all created equally when it comes to the impact they will have on demand

Shedding the fear of high ADR requires a mindset shift. Instead of worrying about driving guests away, focus on the tangible benefits of higher room price

The hotel industry pays OTAs around $47,000M per year in commissions, an average of almost $2,685 per room per year*

The end of google commission based bidding models impacts hotels. We outline options to ensure your metasearch strategy remains high value and impactful

Implementing these strategies can significantly improve occupancy rates in city hotels. Each approach plays a vital role in boosting hotel performance

This discussion recognises the challenges faced by independent properties in managing pricing strategies manually and how automated pricing systems can help

Boosting page ranking organically involves maintaining a high conversion rate, which OTAs favor when determining a hotel’s page position