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Commercial Strategy Platform: Linking Revenue, Sales and Marketing
A commercial strategy platform provides each discipline with actionable recommendations, ensuring strategic impact on hotel revenue
Ten Tips to Help Win Back Business from OTAs
20 years ago we ‘spilled all of our sweeties in the lobby’ and gave the OTAs our soul, and for the last 15 years we’ve been trying to win the business back
The Next Paradigm Shift in Hospitality Revenue Management
Just because an RM system bears an AI moniker in its marketing doesn’t suddenly turn it into a revenue management silver bullet
Top Strategies For Attracting Direct Bookings This Valentine’s Day
Inspire with these irresistible direct channel campaigns and promotions tailored for the romantic season, driving more direct bookings on Valentine’s Day
Hotel Voice Assistants: What Are They and How Do They Work?
Voice assistants for hotels aim to provide the best possible user experience, allowing guests to ask questions without having to type them
Navigating Seasonal Dynamics: How an RMS Empowers Seasonal Hotels
Here is how RMS can specifically cater to these challenges, underscoring their importance in the strategic management of seasonal hotels
The Importance of Top-Level KPIs vs Deep Dive Analysis
While top-level KPIs set a clear focus and direction, deep-dive analytics provide the necessary insights for tactical execution
Are Your Most Impactful Guest Interactions Happening Pre-Arrival?
Hotels that invest are better placed not only to meet but exceed guest expectations, fostering lasting satisfaction and loyalty in a competitive industry
Discounting Isn’t Always a Bad Strategy, But You Might be Doing it Wrong
Discounting has a bad rep, but it’s time to set the record straight. When used strategically, it can boost revenue, attract new guests and enhance loyalty
Boost Hotel Bookings and Revenue: Strategies for Success in 2024
We explore effective ways for hoteliers to boost bookings and revenue in Q1 and Q2 of 2024 that align with the evolving landscape of travel and hotel trends