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The End of OTA Rate Parity
We add supplements to BAR rates to ensure OTA’s are higher and then they use their commission and buying power to ensure they have the best rate
Do Automated Response Tools Really Increase Guest Satisfaction?
With these considerations in mind, the challenge lies in harnessing the benefits of automation without neglecting authentic guest communication
6 Tips to Boost Revenue Through Improved Service Levels
Optimising your service standards is a highly effective way to make your property stand out from the online competition and boost overall profitability
Time to Stop Missing Revenue, Wasting Money and Wasting Time
As well as looking at the obvious impacts of the incredible amount of time that is wasted, along with missed revenue opportunities and overlooked cost savings
Flipping the Script: The Truth About Maximizing Hotel Revenue
True revenue success lies in mastering the art of yield management – a strategic approach that goes beyond mere occupancy numbers
How Do Guest Reviews Impact Revenue Management Strategies?
By understanding the influence of guest reviews on booking decisions hoteliers can maximize revenue potential and maintain a competitive edge in the market
Rethinking Metasearch Budgets After Google Removes CPA Bidding
Hoteliers might consider funds that were previously allocated to areas with low return which could be redirected towards high return metasearch advertising
Hotels Shouldn’t Rely on ROAS to Measure Campaign Success
Maximizing ROAS while ignoring other metrics can lead to a marketing strategy overly focused on lower-funnel tactics at the expense of other audiences
Boost Your Hotel Performance with a Guest-Centered Strategy
If you are not yet employing a guest-centric strategy, perhaps now is a good time to start. Here are 8 ways to tailor services to your guest preferences
Satisfaction Surveys: Best Questions to Ask Your Hotel Guests
Satisfaction surveys not only assess your guests’ overall experience, but play a crucial role in gathering valuable information to improve services