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rocks balanced on each other reflecting the end of ota rate parity

The End of OTA Rate Parity

We add supplements to BAR rates to ensure OTA’s are higher and then they use their commission and buying power to ensure they have the best rate

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woman and robots in front of computers reflecting the question of whether automated response tools increase guest satisfaction

Do Automated Response Tools Really Increase Guest Satisfaction?

With these considerations in mind, the challenge lies in harnessing the benefits of automation without neglecting authentic guest communication

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two hotel guests smiling reflecting the importance to hotels of improving the hotel guest experience

6 Tips to Boost Revenue Through Improved Service Levels

Optimising your service standards is a highly effective way to make your property stand out from the online competition and boost overall profitability

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thumbnail image image for video discussion with hotellistat about time to stop missing revenue wasting money and wasting time

Time to Stop Missing Revenue, Wasting Money and Wasting Time

As well as looking at the obvious impacts of the incredible amount of time that is wasted, along with missed revenue opportunities and overlooked cost savings

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sign post saying same old way or something new reflecting the need for hotels to flip the script and understand how to maximize hotel revenue

Flipping the Script: The Truth About Maximizing Hotel Revenue

True revenue success lies in mastering the art of yield management – a strategic approach that goes beyond mere occupancy numbers

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people with speech bubbles above their heads with stars inside reflecting guest hotel reviews and the potential impact on hotel revenue management strategies

How Do Guest Reviews Impact Revenue Management Strategies?

By understanding the influence of guest reviews on booking decisions hoteliers can maximize revenue potential and maintain a competitive edge in the market

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broken piggy bank reflecting hotels need to evaluate their metasearch budgets as a response to google removing cpa bidding

Rethinking Metasearch Budgets After Google Removes CPA Bidding

Hoteliers might consider funds that were previously allocated to areas with low return which could be redirected towards high return metasearch advertising

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hand on computer mouse overlayed with a dollar image reflecting the hidden costs of paid ads and why hotels see a poor return on ad spend

Hotels Shouldn’t Rely on ROAS to Measure Campaign Success

Maximizing ROAS while ignoring other metrics can lead to a marketing strategy overly focused on lower-funnel tactics at the expense of other audiences

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smiling guest at check-out reflecting the importance of guest experience management and how it is different to customer service

Boost Your Hotel Performance with a Guest-Centered Strategy

If you are not yet employing a guest-centric strategy, perhaps now is a good time to start. Here are 8 ways to tailor services to your guest preferences

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person about to tick a box possibly on a hotel satisfaction survey illustrating the importance of these surveys to improve services

Satisfaction Surveys: Best Questions to Ask Your Hotel Guests

Satisfaction surveys not only assess your guests’ overall experience, but play a crucial role in gathering valuable information to improve services

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