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magnet drawing a block out reflecting the need for hotels to understand the difference between guest retention and guest acquisition

Is Customer Loyalty Overrated? Acquisition May be More Profitable

Nurturing existing guest loyalty is important, but don’t underestimate the power of casting a wide net and reeling in new prospects

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person clicking on a dollar sign reflecting additional revenue for hotels through sales of extras in their direct channel

Challenges of Selling ‘Extras’ in Your Direct Channel

We’ll cover why hotels should offer extras, some best practices on how to market them and finally some tips on how to streamline your operations

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hotel reception bell being held by a robot reflecting the impact ai and technology will have on the future hotel experience

How AI Will Shape the Future Hotel Experience

We delve into how AI will revolutionize the hotel sector, transforming everything from personalized guest experiences to operational efficiency

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the words online booking on a computer keyboard reflecting importance to hotels of their website to drive direct bookings and increase revenue

Perfecting the Craft of High Converting Websites

By embracing these best practices, you can create a digital website masterpiece that dazzles and delights, leaving guests eager to embark on their adventure

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easter eggs signalling the spring season and importance for hotels to start thinking about offers and campaigns

Hop Into Increased Direct Bookings This Easter

This targeted approach allows hotels to forge meaningful connections with guests, crafting memorable stays that capitalize on the festive Easter atmosphere

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lady in a wheelchair looking at a laptop possibly an ada complaint hotel website

Elevate Customer Acquisition with ADA Compliant Booking Engine

Achieving ADA compliance isn’t just about avoiding legal complications – it’s also a smart business move to grow your brand and reach more potential guests

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book now on a mobile phone reflecting the potential impact of mobile only pricing to drive direct mobile bookings

Best Hotel Booking Apps for Independent Hotels

Being present on the best and most popular booking apps will help your hotel become a consideration for travellers as they prepare to book their stays

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word strategy writing on paper illustrating the need for hotels to create their hotel digital marketing strategy before jumping into tactics

Create Your Digital Marketing Strategy Before Jumping Into Tactics

As a leadership team, you should go through a 30-point checklist audit to try to find your gaps to help lead your hotel’s digital marketing strategy

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person with keyboard and graphs reflecting the power ai first business intelligence and analytics technology can have on hotel operations

Unleash the Power of AI-First Business Intelligence and Analytics

In this era of endless digital progression, the ability to leverage AI and data is a game-changer. And hotel executives possess the power to change the game

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10 Ways to Engage Your Followers on Instagram

Instagram’s Hidden Formula: Top Tips for Ranking Success

Summer last year the head of Instagram shared the first insight into how the various algorithms actually works. We’ve unraveled the intricacies

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