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Today, revenue management is about doing business strategically. It requires a deep understanding of the guest journey, booking window and market trends

With a 25+ year career in revenue, I cannot begin to count the number of times that I have been asked that very question. NB: This is an article from […]

Having recent and frequent positive reviews can boost your visibility on Google, making it easier for people to find you when searching for a place to stay

Not only is managing your reputation about presenting your hotel in the best light, but also ensuring you remain receptive to customer feedback

From pricing and marketing to distribution and revenue management, every aspect of a hotel’s commercial strategy plays a crucial role in maximizing revenue

Customer experience in a hotel is like weaving a story from the moment a guest first discovers you online to long after they’ve checked out

By leveraging Paid Search prospecting strategies, hotels can target potential guests based on their interests in the destination, attractions, and Features

There is no information on how the free booking links “auctions” work, but there is a Google algorithm that decides the ranking of the “ads”

Northern Europe hotels are committed to providing exceptional guest experiences that extend far beyond simply offering a comfortable place to stay

Hotel marketers should continue preparing for a future where privacy is increasingly prioritized and build a strategy not reliant on third-party cookies