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Little & Often. The Winning Strategy for Hotel Pricing
Effective use of local competitor pricing data is crucial for maximizing hotel’s revenue potential – key lies in strategic application of pricing insights
How to Increase Visibility and Direct Revenue: Key Trends & Strategies
We explore how connected marketing & revenue strategies are a powerful ecommerce combination, leveraging the hotels direct channel to drive direct bookings
Talent Trends Study: A Future Hotel Workforce Crisis?
We touch on a number of topics from the study, looking at foreboding trends, challenges for education institutions and how the industry must adapt
The Hidden Profit Potential of the Hotel Breakfast
On OTAs guests use “breakfast included” as a primary search filter. When it comes to maximizing profit, breakfast can be an overlooked revenue booster
Transforming Your Hotel Website into a Room Selling Powerhouse
Make your website the pillar of your online marketing that sets you apart from your competitors to better sell your hotel directly
How to Optimize for Marriott SEO
Making the most of Marriott SEO is a differentiating technique when reviewing where brand marketing stops and individual hotel marketing begins
Restrictions: Balancing Revenue Optimization with Blocking Bookings
Restrictions can cover various areas, including pricing, booking conditions, availability of rooms and services, and general capacity
Euro 2024 Demand Impact and What Regional Hotels Can Do?
It is wise for hotels that looking into their price positioning to maintain rather high pricing, because there will still be sell out days
Net Revenue: A Possibility But Not Without a Major Shift in Mindset
We discuss the complexities faced when trying to embrace net revenue and we touch on the evolution of the commercial role and where the finance team fits in
Chatlyn “Who Are We”: In Conversation with Nicolas Vorsteher
We hear from Nicolas of chatlyn how an efficient modern communication approach can positively impact bookings and guest experience