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the words competitive pricing written down which can sometimes be reflected by discounting if used in a strategic way with finesse

How To Set Your Spring 2025 Pricing Strategy Today

Spring is a key revenue period, and now is the ideal time to analyze early booking data and optimize your pricing strategy

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word future reflecting the impact of ai integration on revenue management

Revenue Management Trends Shaping the Hotel Industry in 2025

We explore the key trends shaping the revenue management landscape during 2025 and how hotels are already adapting to the new environment

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people celebrating a holiday with fireworks and champagne maybe as a result of a hotel holiday marketing campaign used to boost bookings

10 Ready-to-Use Holiday Campaigns to Boost Bookings

With these 10 ready-to-use holiday campaigns, you can turn special occasions into opportunities to delight your guests and maximise bookings

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email icon an a mobile phone reflecting the value of a guest email address to a hotel and ways to legally get it from an ota guest booking

Hotel Email Marketing: Tips, Ideas and High Converting Strategies

Some may call it “old-fashioned,” but hospitality email marketing is a robust strategy that consistently drives bookings, revenue, and loyalty

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heart made up of data showing the importance of developing strategies to leverage first party data to drive direct hotel bookings

Why is First-Party Data Key to Increasing Direct Bookings in 2025

First- Party data provides hotels with actionable insights that drive personalisation, improve marketing efficiency, and enhance the guest experience

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two people one holding a tick and one holding a cross reflecting the dos and don'ts of implementing a CRM in your hotel for the first time

A Complete Guide for First Time Implementation of a Hotel CRM

We explore the dos and don’ts of implementing a CRM in your hotel for the first time, inspired by best practices with a focus on hospitality

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petals on a hotel bed reflecting the importance of valentines day and the need for strategies to engage guests with romantic promotions

Love at First Click: Engaging Guests With Romantic Promotions

From romantic dinners to playful promotions, there are so many ways to make this Valentine’s Day unforgettable and keep bookings rolling in!

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mirai article image about Keys to improving the performance of your Google Hotel Ads campaigns

Keys to Improving Performance of Google Hotel Ads Campaigns (Pt 4)

In this post we detail the actions you can and should implement in order to get the most out of your presence in Google Hotel Ads

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person looking at a hotel neighbour reflecting that traditional comp set needs a serious update as it is not just geographical proximity anymore it is about winning the hearts of potential guests

The Case for Expanding your Comp Set with New Competitors

The traditional comp set needs a serious update. It’s not just geographical proximity anymore; it’s about winning the hearts of potential guests

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ai generated human profile with data lines running into it's head reflecting how ai systems can analyze structured and unstructured data to help identify high yield customer segments for targeted marketing

How AI Agents Are Transforming Revenue Management

AI agents are emerging as the transformative force reshaping how revenue professionals in travel and hospitality work

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