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A tiered marketing plan will guide what you should be doing now, then when there are positive signals demand is returning, have that plan ready

To answer these questions, we need to look specifically at those destinations where vaccine development is expected to have a direct reflection on tourism

First, we want to make sure that your social media foundation is stronger than ever and then show you a few tactics to truly outperform in the year ahead

While data is the oxygen that is going to fuel better pricing decisions the question still remains, will human decision-making triumph over machines

Whilst a relatively new concept, gamification could be a powerful tool in raising guest loyalty, boosting website traffic, and increasing engagement

Hoteliers getting into room dynamic pricing can go a step further. It’s about hoteliers taking steps toward embracing the idea of flexibility

Understanding your unconstrained demand together with your yieldable capacity is necessary to make the best pricing and inventory management decisions

For hotels reviewing their approach to capturing demand in 2021, accessing up to date data from across their hotel will provide a competitive advantage

If 2020 made one thing clear, it’s revenue management must focus on broader data sets than just in-house on-the-books, historical and simple comp set data

The good news is that the data we read is showing concrete desire for travel, and hotel bookings for the summer are arriving at an unexpected pace