events

Upselling Techniques: How to Increase the Value of Each Event

At the end of the day, there are just four ways to grow group business as a caterer or hotelier. Increase the number of clients you serve Increase the frequency […]

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Beyond RevPAR: Understanding Total Group Revenue for Hotels

Once upon a time, group business was essentially a filler for the guest rooms that transient business didn’t occupy. In today’s world of all-time occupancy highs,1 group business tells a different tale. […]

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8 Ways to Use Guest Intelligence for Hotel Events

For special occasions and hotel events, the expectations and stakes are high – for the people who organize them and for the hotels that host them. Reviews and online reputation […]

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About Your M&E Revenue Strategy – wait, you have one, right?

Attention revenue managers: pay no attention to that ballroom behind the double doors. Only, what if we told you that your hotel’s meetings & events (M&E) space could become the […]

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5 easy hotel promotions to increase revenue at your property

If you’re trying boost bookings and increase revenue flow at your hotel, there are few easier or more effective ways to do it than introducing some simple promotions. NB: This […]

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6 Ways To Use Events To Increase Your Bottom line

Wherever your hotel is based, local events are taking place all the time and could be a vehicle for potential revenue if used in the right way. They could come […]

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6 Ways Hotel Marketing Can Generate More Group Business

Hotel marketing teams need to improve their support of group sales. Achieving group and meetings revenue targets can make or break your property’s annual performance. But incredibly, most hotel group […]

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