distribution
Can Hotels Give Distribution and Online Marketing the Urgent Attention They Need?
Managed guest relationships, integrated technology systems, and improved data collection and security are the three most critical needs of hoteliers when it comes to distribution and online marketing. That […]
Is Expedia’s Accelerator the Way Forward for Hotels ?
NB: This is an article by Taylor Smariga of NetAffinity Expedia has developed the new Accelerator program, which has begun rolling out over the past quarter of 2015. The […]
Hotels and OTAs race to revamp loyalty programs
Loyalty programs had been a somewhat neglected weapon in the marketing arsenals of both hotels and online travel agencies until recent months. Major hotel chains have been adjusting their […]
Pursue direct but milk distribution partnerships
No hotel is an island, especially in distribution, and once you accept that fact then the wisest approach to take is to then find the right distribution channel which […]
The Future of Hotel Distribution and Online Marketing
NB: These are extracts from a recent whitepaper by Peter O’Connor in conjunction with SiteMinder and Revinate Peter O’Connor, Ph.D. is Professor of Information Systems at ESSEC Business School, […]
Are hotel wholesalers on the brink of extinction?
Are hotel wholesalers headed for extinction like the dodo bird? Certainly not yet. What is the future of hotel wholesalers? There are a lot of prophecies out there, but […]
Expedia Is Trying to Become More Like Booking.com
You might call it the Booking.com-ization of Expedia. Expedia’s recent launch of its hotel Accelerator program, which enables properties to bid to move higher in search results on Expedia hotel […]
OTAs Auctioning Search Results Bad News for Hotels
NB: This is an article by Patrick Bosworth, CEO and co-founder of Duetto Just weeks after I wondered whether the OTAs lost some ground to hotel groups in the industry’s […]
Amadeus launches first online GDS booking platform in UK
Amadeus has officially launched its Selling Platform Connect in the UK, which it claims is the world’s first fully online GDS booking and fulfilment platform. The company claims it has […]
Expedia brings Meeting Market out of the shadows
Expedia’s under-the-radar site Meeting Market is looking to expand beyond its current German base and become a pan-European, if not global, portal for the MICE sector. The site brings […]