distribution
DerbySoft opens “One” distribution management platform
DerbySoft has publicly launched its software solution ‘One by DerbySoft’ at World Travel Market. It offers multiple benefits to independent hotels and smaller groups and gives them an advantage in […]
Can Direct Booking Campaigns End Up With Both Sides Declaring Victory?
Shifting hotel bookings to their own websites is clearly a positive for the large hotel chains, but online travel agencies could actually come out ahead, as well. For the online […]
Marketing Strategies for a Competitive Advantage in 2017
According to Geoffrey Moore in his book Living on the Fault Line: Managing for Shareholder Value in the Age of the Internet, stock price is a measure of future potential […]
IATA predicts airline distribution revolution by 2021
IATA is forecasting a fundamental overhaul of airline distribution within five years, shifting to what it calls an “active distribution” model. In a major report for the global aviation industry organisation, […]
Hotel Distribution Cost: The Only Cost Driver That Can Save Your Bottom Line
NB: This is an article by HeBSdigital At the recent Lodging Conference in Phoenix, AZ both STR and CBRE projected a rather bleak picture of where the industry is heading […]
Hotels, Improve your Online Distribution Strategy with Six Simple Tips
Hotels have to be spot-on with their online distribution strategy because how the guest has made his booking can make a big difference to a hotel’s bottom line. Hoteliers have […]
Hoteliers, OTAs battle in distribution debate
Hoteliers are holding out in the continued fight to lower OTA commission rates and bring more business in house, and representatives from both sides met during the first day of […]
Future of Travel Distribution: Customization Through Tech
The travel industry has continuously addressed the challenges of distribution with innovation, tech and consumer data and with those tools, its methods are becoming more efficient, though consumer behaviors are […]
Skyscanner strategy and the shifting metasearch landscape
Does travel metasearch drive more direct bookings for airlines, hotels or car rental firms? Is it really an alternative platform to Google and the big bad OTAs? OTA versus meta: […]
3 keys to an effective hotel distribution strategy
NB: This is an article from SiteMinder Your distribution strategy, in many respects, is the key to your reservations success at your hotel. The more you distribute the rooms and […]
