distribution
3 Best Practices to Increase GDS Revenue Starting Today
Global Distribution Systems (GDS) are used by Travel Agents (TAs) and Online Travel Agencies (OTAs) to book hotels, offering real-time availability of rooms, rates, and dates. But getting the most […]
Design Your Most Profitable Channel Mix Strategy in 2019
Travel customers have an unprecedented number of options to shop and book hotels, with new competitors constantly jumping into the distribution channel pool constantly. NB: This is an article from […]
Hotel Budgeting & Distribution Channels: Analyze How You’re Tracking
Today’s hoteliers grasp the importance of segmentation – understanding which guest segments comprise their total customer base in terms of metrics like demographics, average booking window, market segment, purpose, and […]
Google Hotel Ads Become Most Profitable Metasearch Engine
Direct channel specialist Roiback has announced that Google Hotel Ads (GHA), the Google platform that distributes hotel prices in real time, now represents 65% of hotel bookings coming from metasearch […]
The Rising Role of Airbnb as a Distribution Channel
The rising role of Airbnb as a distributor came to the fore at this year’s Hotel Distribution Event in London. An additional route to market was seen as further challenging […]
Fast Fixes for Today’s Top 4 GDS Challenges
Global Distribution Systems (GDS) are used by Travel Agents (TAs) and Online Travel Agencies (OTAs) to book hotels, offering real-time availability of rooms, rates, and dates. Even though GDS can […]
Better Together: Making Most of Channel Managers and Your CRS
Like most hoteliers trying to figure out distribution and booking strategy, you’ve probably weighed the role of your CRS against that of your channel managers and vice versa. Maybe you’ve […]
How Hoteliers Navigate Evolving Distribution Channels
As hoteliers navigate the different distribution channels available to them, their goal is to guide guests to the one that costs their companies the least. During the “Distribution: A hotelier’s […]
How to Distribute Your B&B’s Inventory Most Efficiently
B&B operators need to create an efficient and effective distribution strategy to thrive in a competitive global industry. NB: This is an article from Little Hotelier Distributing inventory and managing […]
Do You Know Your Hotel’s Optimal Business Mix?
As the number of hotel distribution channels, marketing tools and rate types increase—and the cost for each booking varies—so does the need for determining a hotel’s optimal business mix (OBM). […]
