distribution

We have dozens of hospitality clients, so we decided to put together some recommendations for where to invest time and focus during the crisis and here we share them with the rest of the industry

So what are the advantages of using a GDS? Glad you asked! Here are some ways that it makes a hoteliers’ job more effective and efficient

We show how you can diversify your distribution – from basic solutions like website and booking engine to more sophisticated marketing solutions like social media and email

So often hotel GDS ads go mismanaged. Before running any campaign, be sure you have strong objectives and goals that are communicated to marketing, revenue management, sales and vendors

Within 14 of the 20 tourism destinations, direct bookings – gained via a hotel’s website – either climbed the list from the previous year or maintained their position among the top five spots

If you have had difficulty locating a live ad on an metasearch publisher, do you know all the components necessary for proper coverage? Do displayed ads show correct rate to the customer?

The road, the car, and the fuel are three components necessary for a journey. The same can be said of front desk software, a booking engine, and a channel manager for a guest journey

Tripadvisor was the undisputed king of hotel reviews and research with great reach in organic search – that is, until Google Travel tilted consumer traffic in its own direction and competitors closed the gap

Survey results show not only is GDS usage increasing, but it’s increasing at a faster rate than other channels used by travel agents, such as alternative accommodation platforms or hotel websites

Airlines are shifting from traditional distribution systems and finding new ways to drive revenue. There are lessons here for hotels, underpinned by need to reduce dependence on travel tech giants