distribution

Hotels who have not moved to Google Pay Per Stay (PPS) offering are missing huge opportunity to capture demand without risking their cash flow

Hotels will require commercial leaders with insights of revenue management, marketing and distribution whilst able to make informed decisions

As hotels continue to grapple with the crisis impact, this comprehensive report explores steps hotels can take to navigate the ‘new normal’

Google Hotel Ads is powerful, but also complex; the devil is in the details. Many hotels are integrated, but just the basics so losing out

There are many ways to apply the forward thinking principles of attribute based selling through different channels for example, upselling

Should hotels that have been advertising successfully on the more familiar Metasearch PPC model switch to risk free Metasearch PPS instead?

Almost all hotels in the world are live on the channel, and for sure visibility to potential customers is greater than that of most websites

If you are one of the many hotels that has changed their policy to offer free cancellations, Book on Google provides a way to promote this

If you understand the value of high-quality data and business intelligence from reliable sources, you can get a clearer picture of the market

We discuss why in this current climate and changing guest profile, metasearch is just a channel shift and not producing incremental revenue