distribution

Your revenue strategy cannot be focused on proving that the OTAs are an evil empire, and that only your rate parity games will topple them

Hotel marketing experts are unanimous in their opinion that the value GDS brings to a hotel’s distribution mix cannot be ignored

Hoteliers across the board are leveraging both traditional and new channels for a more holistic and dynamic distribution, guest booking and revenue strategy

If a travel agent is looking to book a hotel in the GDS and your hotel is not there, they will not go to a different website to look for your hotel

The right distribution mix for your hotel will depend on who is your target audience, what other hotels in your comp set are doing, and your overall budget

Let’s look at the customer acquisition cost that is now estimated to be between 15% and 25% of room revenue. The actual amount unknown for most hotels

Effective channel strategy and management require going beyond decision-making using stale growth revenue reports generated at month’s end

We review some of the main channel partners, their role and the extent to which we should use each of them to best implement our distribution strategy

In order to maximise conversion and revenue without spending too much, keep in mind the following Google Hotel Ads best practices

Although hotels can diversify their income streams and realize the potential of ancillary revenue, distribution remains cornerstone of hotel profitability