direct

The property needed a proactive way to reach general market guests before or just as they were considering shopping OTAs and bring them to Brand.com

Google’s Travel Feeds in Search Ads are a game-changer for hotels. This is your chance to engage travellers, boost direct bookings, and stand out

Let’s explore some timely best practices to connect with your guests and make the most of the season’s unique opportunities to increase direct bookings

Based on our ongoing analysis since DMA was rolled out, it is clear it is having a significant impact in the way users interact with hotels through Google

By using these strategies, you’ll see a boost in direct bookings, less reliance on third-party platforms, and improved profitability for your hotel

There are many Booking Engines , all with different functionalities and capabilities, and they fit into the categories of the good, the bad, and the ugly!

In the race to attract new hotel guests, it’s essential not to forget previous guests. They are crucial for any hotel marketing and operational strategy

The true failure lies not in receiving OTA bookings, but in failing to convert those OTA guests into direct booking customers in the future

By focusing on these tactics, you don’t just boost individual bookings; you foster a loyal customer base that can drive sustainable growth

While the fees charged by OTAs like Booking.com can take a chunk out of your bottom line, there are a few ways that you can effectively grow revenue