direct

If your pricing, visibility, and demand decisions are dictated by OTA behavior, you have lost control of the wheel. Common red flags include:

The analysis covers guest booking and hotel performance data focusing on two key areas: traveler booking behavior and hotel profitability

Overall, behaviour confirms that Black Friday is now an extended period, not a day, and that the direct channel can go head‑to‑head with OTAs

The hotel industry keeps trying to win the direct booking battle on tangible grounds, but these tactics rarely move the needle

To drive direct booking and maximize revenue, hotels must clearly communicate their value proposition while aligning marketing efforts across all channels

Rigid booking policies are no longer viable in a competitive hospitality market. Flexibility is not a feature, it’s the new price of entry

Here is the round up of Hotel Success Stories from our Expert Partners during October outlining increased bookings and revenue

Here is the round up of product launches and strategic partnerships during the month of October for our Hotel Technology Expert Partners

By keeping GDS in the distribution mix, hotels strike a balance, maximising profitability from direct bookings while securing volume and premium ADR

Hotels with Black Friday campaigns saw impressive results: direct booking up 63.8%, website conversions up 36% and direct revenue up 97.5%