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3 Emerging Booking Trends You Can Not Ignore in 2025

The guest booking journey is constantly evolving, is your hotel’s direct booking channel ready to welcome today’s modern guests?

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3 Ways to Reward Guests for Booking Direct

You could offer enticing, direct booking only perks – like free parking, welcome drinks, early check-in, or even exclusive rate discounts

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person on a laptop with marketing icons reflecting ai impact and vibe marketing

Vibe Marketing: The Automation Strategy Built for Small Hotels

Done right, vibe marketing gives small teams the same muscle as big ones. It delivers fast output without sacrificing brand voice

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How to Turn Last-Minute Demand into Direct Bookings

While last-minute demand can help fill rooms and boost occupancy, it also brings a wave of unpredictability that challenges traditional forecasting methods

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From Jack of All Trades to Master of Hotel Direct Bookings

Hotels must focus on refining their strategy for direct bookings with specialized tools that align with the needs of today’s travelers

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Hotel Website Design & Usability Non-Negotiables

Your hotel website is a crucial pillar of your revenue and profitability and a dedicated website is always the best investment in securing future revenue

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How Does AI Agent Operator Feel About Your Booking Engine?

We decided to test Operator on 10 common hotel booking engines to see how an AI agent could interact with them and whether it can successfully book a room

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small globe in a hand reflecting the changing face of travel and how hotels can win in the google travel ecosystem

How Hotels Can Win in the Google Travel Ecosystem (Updated)

Google Travel is no longer optional. If your hotel isn’t fully optimised across Google Search, Maps, and Hotels, you’re losing direct revenue to OTAs

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two people tugging on money reflecting the importance of hotels to try and develop strategies that help disintermediate them from otas

How to Disintermediate from OTAs: 4 Basic Strategies

So, disintermediation means breaking free, at least in part, from the tight conditions imposed by OTAs. But what are the actual benefits?

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10 Ways Hotels Can Increase Direct Bookings

As the landscape continues to evolve, hotels must prioritize their digital presence and optimize their strategies for direct bookings

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