digital

5 Tips to Step up Your Hotel Website Messaging Design
Having an on-brand design for your website may be the key in connecting with your customers at a time where many uncertainties exist
Techniques For Optimizing Google My Business For Your Hotel
Google plays a vital role in the success of luxury high-end hotels. Google my business (GMB) for luxury hotels is a fundamental of effective marketing

The Value of CRM Audiences and Insights to Drive Additional Revenue
Now truly independent within your CRM, Audiences allows for the most detailed segmentation and personalization across all communications
Using Cognitive Bias to Win in the “Messy Middle”
The Messy Middle is a complex place that can go round and round. Our job is to close the gap from trigger to purchase or booking in the shortest time
Five Things to Know about Google Analytics 4
By now, many of you have heard that Google is rolling out a new update for their analytics product, Google Analytics. NB: This is an article from gcommerce Dubbed “GA4”, […]
Social Listening in the Hotel Industry
The act of responding and connecting with guests online is defined as “social listening.” We can see how social listening is used by the hotel in each case
The Latest Hotel Website Trends and Tips
To improve your website, it’s good to be aware of trends sweeping the web so you’re providing the best possible chance of increasing your direct bookings
Hotel Social Media Marketing – 5 Most Common Mistakes to Avoid
Social media users not only want real-time, in-the-moment access to content but also the ability to select exactly what, when and how they’re accessing
Can Video Answer the Most Important Question in Hotel Marketing?
A great hotel website communicates the property UVP instantly. That’s why many hotel marketers are looking to video to help them expand their message

Is It Time for Hotel Marketing to Evolve Past ROI
It is not enough anymore to measure how many guest rooms are booked per dollar spent on your paid marketing. Instead, focus attention on two specific areas