digital

As you tailor your marketing based on segment, demand forecasts, and behavior, you’ll gain momentum that drives your revenue management strategy forward

Creating hotel guest personas is an essential pre-marketing task as it helps you to clarify what to share and the best point in the sales cycle to share it

To realise the best ROI for your hotel email marketing efforts, focus on the quality of your email subscribers, rather than the quantity

The Google Hotel Ads product has been revamped to now include two channel listing sections; Paid Ads and a section Google is calling All Options. NB: This is an article from […]

The most successful businesses let their strategic ambition and aspirational customer experience determine what omnichannel strategy to pursue

There’s no better time to revisit your content marketing efforts and ensure you’re getting the best out of your website, blog and social media channels

. They struggled to build that important one-to-one relationship with their guests and that meant their conversion rate was lower than it should be

You could have the most compelling email ever created but if you don’t make the subject line exciting your email will never be opened

Google ‘Free’ offer feels like a move to encourage hotels to try this channel by offering “free” organic traffic to drive more ad spend in Google Hotel Ads

By making your hotel website messages as personalized as possible, you can boost direct booking conversion rates and help ensure the season is maximized