digital

If you want to know where the traffic to your hotel website comes from, the Source/Medium Google Analytics report is the one you need to consult

Google has emphasized they will ease the process of onboarding new partners while ensuring the trust of the links displayed is of utmost importance to them

Omni-channel approach focuses on creating multi-channel sales and marketing strategies. Creating a seamless guest experience throughout the guest cycle

The adults and children filter has yet to appear in all pages where Hotel Ads results are shown, for now it appears on Google Travel and Search Experience

Third-party cookies are crumbling. New, innovative, privacy-first digital solutions are needed. Now is time to embrace the future of digital advertising

Resort marketing needs to skilfully reflect services and destination and how that value is leveraged with guests. To generate revenue consider these tips

Marketing for small hotels must focus on their unique brand essence – the ways in which they’re not like those established brands – in order to succeed

If advertisers don’t prepare for the sunsetting of the 3rd party cookie, campaign performance and direct booking revenue will likely be impacted

Different travel personas help hoteliers understand guests better, using this information to build better marketing strategies and improve the experience

In Google’s new testing UI, the hotel description is replaced with a list of eight featured amenities and a ninth entry titled “+X amenities”