digital

So what does the new normal look like across acquisition, experience and loyalty marketing as travelers, both eager and cautious ones, emerge from lockdown?

Business Intelligence is an organizational capability that has to be nurtured and grown. If you don’t create a culture of data analytics, no tools can help

We go into a bit more detail on Google Analytics 4 and how the change to cookieless tracking might impact your hotel’s digital marketing efforts

There would be many things to say about the numbers, but let’s focus on the very core problem: were the Google Ads campaign underperforming for this hotel?

Mobile pay-per-click (Mobile PPC) ads are a great tool to help hoteliers, or advertisers in any industry, reach their customers on the go

SEO has changed a lot, but the fundamentals and principles behind a very good Hotel SEO structure have essentially remained the same over time

FornovaHL is an easy to use tool enabling hotels to automatically distribute or update their property’s profile content and attributes for online channels

If your email is converting well, there is always room for improvement. Here we review three email tests you can run right now as well as some improvements

Timely preparation for anticipated events helps achieve business success. Applying relevant marketing tactics, marketers can dodge the revenue downturn

Much like Site Traffic, you should view revenue across channels (all online and offline channels) both during and after the demand generation campaigns run