digital

By now, many of you have heard that Google is rolling out a new update for their analytics product, Google Analytics. NB: This is an article from gcommerce Dubbed “GA4”, […]

The act of responding and connecting with guests online is defined as “social listening.” We can see how social listening is used by the hotel in each case

To improve your website, it’s good to be aware of trends sweeping the web so you’re providing the best possible chance of increasing your direct bookings

Social media users not only want real-time, in-the-moment access to content but also the ability to select exactly what, when and how they’re accessing

A great hotel website communicates the property UVP instantly. That’s why many hotel marketers are looking to video to help them expand their message

It is not enough anymore to measure how many guest rooms are booked per dollar spent on your paid marketing. Instead, focus attention on two specific areas

If you haven’t taken advantage of Google My Business, what’s the holdup? This free search tool opens the door to a bevy of SEO opportunities.

Who knows what will happen this year, but what’s certain is hotel marketing efforts will only positively impact revenue and profits if implemented correctly

Quick trivia question: How many ranking factors does Google take into account when deciding where to position your site’s content in search results?

The surge in data has not provided substantially better understanding of the customer because outdated modeling isn’t able to capture these shifts