digital

This has led to a lot of hotel owners confusion. We hear, “Should I run my ads directly through Expedia Travel Ads website or go through Koddi?”

If your hotel hasn’t jumped on the first party data bandwagon yet, now’s the time. That way you’ll be ahead of the game once the third-party cookie crumbles

Whether a GM of an independent boutique resort or marketing head of a multichain property, now is the time to kickstart your digital marketing campaigns

Ranking for the right keywords can greatly impact a hotel’s success, but choosing the right keywords to target can be tricky

The two features that are positioned to have the biggest impact on email marketing include the Mail Privacy Protection and Hide My Email features

Your Google Places listing is also the most prominent feature of the Google landscape on any brand searches, with sometimes thousands of views per month

You want your hotel photography to tell the story of your property and all it has to offer. Visuals are so powerful, and give away so much

It’s clear that with other privacy changes on the horizon, this is a growing trend and something marketers need to prioritize for their email campaigns

The experience you have reaching out to guests, commenting on their posts, and sharing their positive feedback with followers will build sense of community

Because digital marketing changes so quickly, it is important to make sure your online presence is keeping up with it as budget season arrives