digital

From fostering demand to nurturing loyalty, your marketing strategy should sit at the core of your revenue management strategy

Even though the final nail in the coffin of cookies is two years out, it’s clear that travel brands need to prepare for the change now

Before you decide on marketing expenses for 2022, take a step back and see where you sit today in the online marketplace

They have pushed the visibility of Google Hotel Ads into the knowledge panel, into the SERP and as the ultimate call to action in Google hotel search

You need to be seen everywhere and by doing both Meta PPC and Search PPC you’ll own more of the search engine results page (SERP)

Over the last decade, Instagram has changed the face of online marketing. NB: This is an article from Cvent Appealing to travellers, adventurers, and explorers, Instagram has become a go-to […]

Is retargeting a big part of your online marketing strategy? You’re not alone. NB: This is an article from Sojern Retargeting is a cornerstone to digital marketing for travel marketers […]

Even if you aren’t spending money on ads or promotions, you can still build large followings on social media channels and engage with the travel community

From free ads to enhanced analytics to new ways to expand your digital reach, here are six new digital marketing tools your hotel can use to speed recovery

The way we approach our hotel website design should not only be driven by “how pretty” it looks, but also ensuring we give our users an intuitive experience