digital
Google Confirms: Google Posts Usability Extended To Hotels
Hotels can’t use Google Posts for promotional purposes. As a result, the ‘Offer’ option that’s available for other industries will not be extended to hotels
How to Win Facebook Marketing for Hotels Post iOS 14.5
The future of hotel Facebook advertising will require smarter strategies and stepping out of comfort zones. Here are some options we recommend hotels test
Hotel Post-Stay Email Essentials
Post-stay email is important because it drives repeat bookings, builds loyalty, boosts advocacy, develops customer retention and maintains relevance
What Hotel Marketers Need to Prepare For The Year Ahead
Marketers are now masters of data. Data drives results. In 2022, the question for marketers is how best to turn that data into results
The Annual Sale That Hotels Need to Embrace
By associating the Annual Sale with New Year Resolutions, it grants travelers permission to treat themselves and spend money to achieve their resolutions
Local Search: 10 Tips to Improve Your Hotel Performance
From relatively nowhere 5 years ago, local search now accounts for 15 – 20% of all visits to our client’s hotel websites. NB: This is an article from 80Days What […]
Guest Experience is the New Marketing
As much as travelers want to hear what a guest has to say about your hotel, they also want to see your hotel’s responses
Intraday Bidding for Metasearch: Everything Hotels Need to Know
Intraday bidding is a campaign-level bid multiplier and its recent release on Google Hotel Ads marks the first time it is available for metasearch
Preparing Your Data for the Cookieless World
Three main data sources will help drive performance moving forward. The first, and one you may have heard the most buzz about, is hashed emails
Email Design Trends Ready To Take Over 2022
Every part of your email, from the colours and images you use to the way your content is laid out, becomes part of that brand story