digital

Michael talks about how the hotel sector should be leveraging the direct booking desire and also outlines 3 digital marketing trends hoteliers consider

A sure sign your hotel’s Instagram follower count has been artificially inflated with fake followers is to click on your hotel’s followers’ link

Branded keywords are sometimes referred to as ‘brand protection’. It’s important that you’re bidding on these keywords if only for insurance purposes

Segmenting your hotel email marketing campaigns based on precise, hotel-specific parameters is the difference between success and failure

Your keyword strategy is only one half of your overall paid search strategy. The other half is when and how much you choose to bid

Let’s see together some of the most important pros and some of the most important cons, in order to decide how to allocate your marketing budget

We highlight the difference between inbound and outbound hotel marketing and how the two complement each other using integrated marketing communications

Repurposing your blog content is a way of recycling existing content by turning it into something new for a different channel or updating it accordingly

Hoteliers are short staffed and sometimes social media is last priority. What we have learnt these last 2 years is not to forget our transient guests

Whether it’s romantic getaways in February or spa trips for Mother’s Day in March, there is a huge marketing opportunity for these special days