digital

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Bing Hotel Price Ads, a New Showcase for Your Direct Sales

Bing Hotel Price Ads is an opportunity to recover sales from customers who are searching for you but end up with the OTAs because they bid on your name

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How to Analyze Your Hotel Marketing Campaigns’ ROAS

Next time someone highlights ROAS take a minute and ask yourself…”okay, that’s great but let’s peel back that number because the devil is in the numbers”

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Guide to Organic and Paid Influencer Marketing

With influencer marketing, you have a lot of control: who promotes, what audience it will reach, what the content will say and when it will be shared

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Google Free Booking Links Real Opportunity to Supercharge Direct Booking

You can now have visibility in results and listings across Google Search, Maps and the Assistant which significantly increases direct booking opportunities

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How Do You ‘Own Your Hotel Search Results’ in 2022?

Just how do you ‘own your search results’ in 2022 and control as much as humanly possible of what appears on your brand’s SERP (Search Engine Results Page)?

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Hotel Email Marketing – How and Why to Get Started Now

From saving distribution costs to growing brand awareness and scaling your outreach to new and repeat guests, discover the benefits of email marketing

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Meaningful Hotel Data: Tracking Adults & Children in Google Analytics

Every single report in Google Analytics is essentially made up by two different elements, dimensions and metrics. NB: This is an article from Direct Your Bookings And the difference is […]

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Why Care About Hotel Content Management & Distribution?

Given the multifaceted benefits of hotel content management and distribution, it’s essential to understand how it can impact your hotel bookings and revenue

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Drive More Hotel Bookings on Google Through Search and Maps

Launched last year, free hotel booking links will now show up on the Search results page and Google Maps helping travel partners extend their reach

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12 Ways to Optimize Your Hotel Google Business Profile

We’ve covered a handful of do’s and don’ts, but there are a few other items that you should avoid when optimizing your Google Business Profile

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