digital

There are many different types of email marketing and various different strategies that can be used to engage, build relationships and drive conversions

Content marketing is a huge piece of the puzzle when it comes to positively developing your hotel’s communications and ultimately, its success

Let’s look at some examples of where Google Hotel Ads and Google Paid Search Ads appear within Google Search

Paid Search and SEO are two search engine marketing methods used to produce visibility for a given company’s website by catching its audience’s attention

In this article, we are showing you nine examples of audiences so that you can hyper-personalise your campaigns to each of them

With limited budgets and resources, it can be challenging to compete with larger hotels and chains that have a more extensive marketing budget and reach

AI has the potential to revolutionize the way hoteliers market their properties and services. Here are some ways AI could change marketing for your hotel:

With the pandemic ending, OTAs began spending on marketing campaigns again and the hidden cost was a 50% in increase in the avg. CPC for the brand campaigns

As the digital face of your brand, your hotel website can act as an ally or foe, making or breaking your bottom line

To ensure higher guest satisfaction and higher conversion rates online, hotels should regularly audit local listings as part of their entire online presence