digital

Let’s look at specific marketing channels every hotel should leverage in an economic downturn. But first, make sure you stay true to your brand

First things first, create TWO marketing plans and TWO budgets. Before you begin your marketing plans, clearly define target markets for each of the hotels

You want to start with an email that introduces yourself and your hotel. Keep it short and sweet, instead of overwhelming them with your special offers

Here we look at how the travel landscape is evolving and new hotel marketing trends to shape your marketing strategies this year

From engaging customers with new tech to optimizing digital campaigns for maximum results, inspire and infuse your marketing strategy with these insights

Beyond hotel digital marketing activities, if history is a guide, hotels will fall into a few categories (with clear winners and losers)

We want to take a look at what hotel email marketing is, different strategies for hotels, how to create a strategy and other tips for the perfect plan

How can hotels use your location, surrounding area, facilities to your advantage while creating a Valentine’s-themed offer?

A hotel website is where the conversions happen and the path to get the guest there is where your social media strategy is leveraged for optimal influence

Before you decide about using Tripadvisor Sponsored Placements, let’s first dive into what Sponsored Placements is and how you can choose to participate