digital

4 Inspirations For Your Black Friday Email Campaigns

If you haven’t already begun drafting your own Black Friday email campaigns, consider this your sign to get started

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What Is Hotel Digital Marketing and Why Is It Important?

Digital marketing for hotels is vital to drive direct bookings, reduce OTAs commissions, boost visibility, fend off competition and grow your brand online

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Hotel Digital Marketing Funnels: How to Bring Them Together?

Do you hear people talk about moving potential guests through the funnel and wondering what they mean? Well this discussion might be of interest to you

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Marketing Your Hotel on Instagram: Everything You Need to Know

Instagram is a social media platform that is a main source of travel inspirations for a large number of users. NB: This is an article from SiteMinder ‘Instagramability’ is now […]

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Beyond Emojis: Leveraging WhatsApp To Improve Guest Experience

WhatsApp has evolved from just updates to becoming an industry leader, offering hotels an avenue to effortlessly integrate into their guests’ daily lives

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TikTok Marketing For Hotels: Is It Worth It?

More recently, travel companies in their droves have begun using TikTok to build brand awareness and attract new customers; for numerous reasons

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How Hoteliers Can Use Social Media in Their Best Interest

Today, there are several social media platforms to choose from when considering how to set your hotel up for success on social media

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Hotel Digital Marketing: Where Does Mid and Upper Funnel Fit In?

In the previous video we took a closer look at the lower funnel, in this third video we look into both the Middle and Upper Funnel

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How To Personalise Your Hotel Website To Get More Bookings

How you remarket to guests is imperative. The goal should always be to optimise the booking journey, the website being a part of the whole journey

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hand on computer mouse overlayed with a dollar image reflecting the hidden costs of paid ads and why hotels see a poor return on ad spend

Hotel Digital Paid Media Planning

There is no magic bullet that will bring your perfect guest at perfect time at perfect rate but there are different strategies and budgets for paid media

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