digital

An effective social media marketing strategy spans multiple media platforms and uses photos and videos to inspire, engage, and attract travellers

Optimizing for the middle and bottom funnel terms will never be a waste of time or effort and should be a large part of your keyword strategy

Marketing has indeed become a race for the most clever, efficient, and profitable ways to nudge customers toward the buying decision

Be aware of this shift in consumer mindset as we move on to discussing the benefits of a CRM system for your hotel business

With a more strategic approach to data collection and email marketing, you can enjoy a higher ROI of both time and money

Marketing mistakes are common, if you are making any of them, don’t feel bad – you’re in good company! But you shouldn’t continue to ignore the problem

Many independent hoteliers ask themselves, can I improve my website performance without advanced SEO? The short answer is, yes

Benefits of digital hospitality cannot be ignored anymore as more and more hotel leaders are adapting and actively using them to better guest experiences

Here are five fundamental tips for a strong hotel social media strategy that increases guest engagement and bookings

While Google Business Posts may not be overwhelmingly successful on their own, posting somewhat regularly can improve your rank in Google’s algorithm