digital

Google Moves Away From Right-Rail Ads: The Hotel Marketer’s Action Plan

  NB: This is an article by Asher Fusco, Associate Director Copy & SEO and Carmine Fischetti, Manager SEM at HeBS Digital Google rolled out a major change to its […]

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What all hotel owners need to know about SEO

  NB: This is an article by Shaz Memon, creative director at Digimax During most of my meetings with hoteliers, I hear the question, “How can we get more direct […]

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Quality hotel content is key to instant booking conversion

  TripAdvisor’s new chief financial officer Ernst Teunissen has begun his tour of the investor forum circuit, speaking today at the Morgan Stanley Technology, Media & Telecom Conference. When it […]

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Digital state of the travel nation

  Econsultancy and Adobe spent a few months last summer trying to understand the requirements and challenges facing digital marketers and ecommerce executives in travel. The report, produced to coincide […]

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What will the global hotel industry look like in 2017?

NB: This is an article from SiteMinder The global hotel industry has evolved continuously of late and there’s a lot more change to come, according to a new report outlining […]

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Using emotion effectively in digital marketing

Technology enables hoteliers to make what has become the all-important emotional connection with guests, according to speakers at the annual Digital Marketing Strategy Conference. The conference, which is organized by […]

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Are mobile devices driving direct bookings and guest engagement?

  Since Chris Anderson wrote “The web is dead. Long live the Internet” in 2010, a pivotal article announcing the demise of traditional web browsing, the topic has been endlessly […]

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How to develop a content marketing strategy for your hotel

  NB: This is an article by Melody Ciria, Destination Marketing Specialist at E-Marketing Associates Every hotel has their own unique story to tell, therefore hotel’s need to make it […]

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Ctrip empowers MakeMyTrip in mobile

FLUSHED with funds from Ctrip International’s US$180 million investment in it, MakeMyTrip (MMT) is surging ahead with the goal of being the dominant player in the mobile and accommodation space. […]

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Hospitality In The Digital Age Of Disruption

This past week, over 300 hotel and travel marketing executives converged on New York’s Marriott Marquis to attend the HSMAI Digital Marketing Strategy Conference. While the conference’s theme was “Navigating […]

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