digital
Human element deters hotel dynamic pricing
NB: This is an article from RepresentAsia, specialists in Sales & Marketing representation throughout South East Asia Dynamic pricing is becoming more important, according to sources, although any rapid […]
How Can Hoteliers Maximize Revenue from Google
Understanding how to maximize revenue from the extensive array of Google’s products can be daunting. To help hotel digital marketers navigate the Google landscape, HeBS Digital sat down with Google […]
Is Airbnb a Legitimate Threat to the Hotel Industry?
Less than a decade since its launch, Airbnb has already emerged as a significant threat to the hotel industry, according to a recent study from CBRE Hotels’ Americas Research. […]
Tracking and quantifying the whole customer journey through optimisation
NB: This is an article by Brian Taylor, Digital Managing Director of Jaywing, via Travolution With the full onslaught of winter upon us, it’s natural that people find themselves dreaming […]
5 Steps to Increase Bookings with Facebook Remarketing
NB: This is an article by Burcu Gobuluk, Chief Operating Officer of Adphorus Today, more than 70% of Travel’s digital ad dollars go to Direct Response advertising. Intent-based search […]
5 SEO Rules for the Travel Industry
NB: This is an article by CT Moore, founder of Socialed When it comes to SEO, there are best practices which are universal, immutable laws, and then there are […]
Using Facebook ‘Pages to Watch’ to Monitor Your Hotel’s Competition
NB: This is an article by Arielle Sanchez, Digital Media Manager at E-Marketing Associates There’s a lot of talk about how to develop a social media strategy for your hotel, […]
Six things you need to get right about Airbnb
NB: This is an article by Morris Sim, founder of Brand Karma, a leading solutions provider for hospitality and travel brands As a road warrior who frequently stays in […]
Why mobile travel chat will revolutionize online travel bookings
NB: This is a viewpoint by Matt Zito, managing partner at Travel Startups Incubator. Since online travel agencies (OTAs) first appeared around 15 years ago, few tears have been […]
5 ways hotels can improve direct online booking conversion
NB: This is an article by Katie Colangelo, Director of Business Development at Ve Interactive Hoteliers have a lot of room to improve in 2016 when it comes to converting […]
