digital

First place to start the diagnosis should be your non-negotiables in hotel digital marketing. If you want to get bookings, online is the place to be

Understanding and tracking micro conversions in your hotel website can provide actionable insights and GA4 can help significantly

We look at the challenges faced trying to pull different information from multiple sources and the value of aggregating digital marketing data

These four examples of well-crafted hotel marketing campaigns demonstrate the importance of creativity, personalisation, and storytelling

Seeing global hotel and travel companies on the platform with a huge amount of followers, shows us TikTok is not a channel that we can ignore

When measured against SEO best practice metrics, US hotel direct websites score just 58.3% on average. The results, equivalent to a US High School Grade F

Whether you are just starting out or are looking to refresh your hotel’s digital marketing efforts, here are some key steps to consider for your strategy

By displaying authentic user generated content, like reviews, social media posts and testimonials, hotels can build trust and credibility like never before

Relying on demographic data to identify similarities within cohorts is less accurate than you likely expect. Engagement rates tend to be even worse

Embracing guest expectations in your marketing strategy is a must. Hotels can craft compelling content that resonates, leading to increased bookings