digital
Why Ranking on Page 1 in Google is Not the Goal of SEO
NB: This is an article by John McAuliffe, President of Leonardo A lot of conversations I have with hotel marketers about SEO go something like this: John: “What’s the […]
Where Will SEO Go This Year?
NB: This is an article by Benjamin Spiegel, CEO of MMI Agency. In the world of SEO, 2015 was relatively quiet. Sure, search marketers had a plethora of algorithm […]
The Facts About Hotel Reviews and Rankings on Google
NB: This is an article by Margaret Ady of TrustYou There is much chatter these days about TrustYou data on Google and what really drives improvements in the TrustScore, […]
Hotels must personalise or risk perishing
Hotels must personalise service and retain the human touch when introducing cutting-edge technology, according to a new report from business advisory company Grant Thornton. The power of personal: Hotels […]
Consumers find trust in hotel websites over other sources
Digital agency Fuel has released its annual research on how leisure travellers are researching and booking hotels. The agency, which specialises in marketing for hotels, says it has compiled […]
Convert OTA Guests to In-House Bookings: 5 Ways to Succeed
NB: This is an article by Pete DiMaio of Fuel Travel We recently met with a hotel whose occupancy was comprised nearly 50% by OTA bookings. One out of […]
How a Hotel Can Bridge the Conversion Gap
NB: This is an article by Kelly Robb, Director of Market Intelligence at Revinate How often have you visited a hotel website, been disappointed with generic and uninspiring content, […]
Travelodge app drives up direct booking and earnings
Direct distribution channels now account for more than 85% of sales at Travelodge, the budget chain revealed while issuing annual financial results for last year. The company’s mobile app […]
What does Trivago stake in Base7Booking mean for hotel tech
Trivago, the Expedia Inc-affiliated metasearch brand, officially said today that it has taken a majority investment in a Swiss startup, Base7Booking, which offers a cloud-based property management system (PMS) […]
Google Moves Away From Right-Rail Ads: The Hotel Marketer’s Action Plan
NB: This is an article by Asher Fusco, Associate Director Copy & SEO and Carmine Fischetti, Manager SEM at HeBS Digital Google rolled out a major change to its […]
