digital

  There have been many significant developments in SEO practices in a relatively small number of years and, with each new algorithm update, marketers have looked at ways to adapt […]

NB: This is an article from Flip.to Adrift Hotel and Spa, an eclectic boutique hotel in the heart of Long Beach, Washington, has tapped the Flip.to advocacy platform to attract […]

Although many established metasearch markets exist in the region, there is real opportunity for differentiation and innovation in Southeast Asia In Asian markets like China, India and Japan online travel […]

  ROI is one of the biggest marketing mysteries we are facing collectively as an industry today. Our recent Tourism Marketing Plan Blueprint questionnaire confirmed that it is one of the […]

  NB: This is an article from SiteMinder Apple’s Steve Jobs famously once said: “Design is a funny word. Some people think design means how it looks. But of course, […]

Travel firms that don’t invest in trying to drive customer loyalty are probably spending more money acquiring them online. While competition on price is unlikely to go away, customer experience […]

  Online travel agency Priceline and home-sharing service Airbnb have higher valuations than any hotel chain, according to a new report by L2. Over the last five years, the market […]

  As hotel brands clamor to make the most of their mobile loyalty programs, Marriott scored a touchdown with a recent campaign that asked consumers in San Francisco to take […]

  The Battle for Direct Bookings has exploded this year. Online travel agencies are developing loyalty programs in an attempt to “own the customer” even more concretely, and, in turn, […]

  NB: This is an article by Taylor Smariga of NetAffinity Millennials live online. In The Social Network (2010), Sean Parker says, “We lived on farms, then we lived in cities, and now we’re […]