digital

  A Contexxt executive at the MMA Mobile Automation and Programmatic Leadership Forum stressed the need for marketers to pivot their programmatic spend toward millennials and invest more heavily in […]

With Facebook making headlines this week as it launches ‘ Bots on Messenger ’ where does the travel industry stand? Pamela Whitby takes a look ‘The chat bots are coming’, […]

Everyone wants to use Instagram for sales, and Starwood is hacking it to drive reservations. The hotel chain’s Tribute Portfolio brand is partnering with shopping platform LiketoKnow.it to let users […]

Microsoft and Facebook have launched the “Bot Framework” and “Bot Engine” respectively, which lay the foundations for companies to use services like Skype and Messenger as rich customer-centric conversation platforms. […]

High-end fashion brands are turning to Facebook Messenger as their modern concierges. At Facebook’s F8 developer conference on Tuesday, the company announced the launch of its chatbot tool, opening it […]

Just as with any other social media network or with marketing in general, a solid strategy is needed to get the most out of Pinterest. With over 100 million active […]

  There have been many significant developments in SEO practices in a relatively small number of years and, with each new algorithm update, marketers have looked at ways to adapt […]

NB: This is an article from Flip.to Adrift Hotel and Spa, an eclectic boutique hotel in the heart of Long Beach, Washington, has tapped the Flip.to advocacy platform to attract […]

Although many established metasearch markets exist in the region, there is real opportunity for differentiation and innovation in Southeast Asia In Asian markets like China, India and Japan online travel […]

  ROI is one of the biggest marketing mysteries we are facing collectively as an industry today. Our recent Tourism Marketing Plan Blueprint questionnaire confirmed that it is one of the […]