digital

Hospitality professionals are presented with numerous challenges associated with running a hotel or B&B. As an hotelier, it can seem like there aren’t enough hours in the day. According to […]

It is not about following the latest technology or social media channel, but more about knowing how your target customers are navigating the internet, where they are most likely to […]

A little more than six months ago, Microsoft CEO Satya Nadella proclaimed that “bots are the new apps.” Like many tech-proclamations, it turned out to be breathless, partly true and […]

With the release of the Google Trips Android and iPhone app earlier this week, I decided to plan and visit London using the latest app from the search engine giant […]

  NB: This is an article from Tambourine Modern travelers expect your hotel to be mobile-friendly. After all, they use their devices during all phases of the travel, from dreaming, […]

With the widespread adoption of in-house apps, instant messaging and even robots, hotels are on the cusp of a chatbot revolution. Chatbots are already working hard in the hospitality industry, […]

NB: This is an article from Alice Hotels are under increasing pressure to evolve. Review sites, the sharing economy, and even the rise of dedicated hotel technology are making adaptability […]

Marriott’s first foray into Facebook Messenger in March 2016 was a complete disaster. The bot immediately misfired, sliding into customers Facebook inboxes to make unsolicited suggestions. Customers who had recently browsed through […]

HotelTonight is the latest travel marketer to foray into mobile loyalty, opting to roll out a new in-application feature called HT Perks, which lets users unlock bigger discounts based on […]

TNS Connected Life 2016, a recent global study surveying the online behaviours of approximately 70,000 internet users across 57 countries revealed that the use of visual social media platforms, Instagram […]