digital

No, I’m not talking about actual hotel wake up calls or polices or guidelines on automatic or manual wake-up calls. If you thought that’s what you were going to find […]

  Attending the Phocuswright conference in Los Angeles during November 2016 provided a fascinating insight on the strategic intentions of the Chinese travel giant C-Trip. The Chinese travel market is […]

It’s the start of another year, which means you’re probably back in the office after vacation, hard at work on your New Year’s resolution. And if you’re a marketer, you […]

In the travel industry, airlines and travel agents might categorize you as one of the following types of travelers: a standard traveler, a deal-seeker or a first class frequent flyer. […]

Brexit. Trump. Terror. Amidst all the remarkable headlines, here’s one nugget you might have missed last year: 2016 was the last year in which offline transactions accounted for a majority […]

Facebook has recently launched a new tool to help users discover new experiences, things to do, events, and services based on suggestions from their friends. After writing a post, Facebook […]

The close of 2016 is upon us and it’s time for marketers to conduct an annual review of the strategies and tactics they’ve used throughout the year. Weighing the pros […]

It’s midnight in Paris and I’m sitting in a velvet booth at a theater called Le Crazy Horse. A waiter with a ponytail has just sabered a bottle of champagne […]

First off, the hospitality industry is already a full-blown direct response industry. That might not be so obvious to the untrained eye, but you just need to know where to […]

We previously shared what $5 per day will buy you on Facebook Ads, but how much does Facebook advertising really cost? That’s a tricky question! And the short answer is, […]