digital

Travel has become one of the world’s most lucrative industries for digital commerce; around 90% of bookings today involve going online (compared to only 50% in 2006) and it has […]

Travel brands understand better than anyone that it’s more fun to live on the move. By adopting mobile marketing techniques, these companies are recognizing consumer demand for a truly multichannel customer […]

NB: This is an article from Stay n Touch The trends are clear. SaaS and cloud computing is here to stay. Leading hotels around the globe are restructuring their businesses […]

The Chinese believe that what happens at New Year influences your fortunes in the year ahead. Indeed, understanding China offers an insight into what is going to happen globally within […]

Last week we hosted a webinar on How to Build a Winning Social Media Strategy. We were joined by Greg Bodenair, Area Marketing Manager for Kimpton Hotels of Boston & […]

Online travel agencies, precise search engine optimization and other marketing strategies might be the recipe for boosting traffic to hotels in 2017 According to Geoffrey Moore in his book “Living […]

++ Review Score Second Most Important Factor Affecting the Booking Decision After a Hotel’s Rate ++ Majority Eliminated Hotels Below A Three-Star-Rating When Choosing The Hotel ++ TrustYou, the world’s […]

How to measure UX of travel websites: it’s a perennial problem for the marketers that work for these brands. I’ve talked to so many travel marketers who are still in […]

Unique amenities, exclusive experiences and personalized service used to be the proprietary domain of a luxury hotel … but now these offerings have become mainstream in any hotel from midscale […]

Time to adjust a few things in your hotel marketing to stand out in 2017! Want to attract new business and get more direct bookings? Make sure the online presentation […]