digital

Smart hotel marketers are using new, affordable marketing automation tools to close more group and meetings business. Marketing automation technology is one of the biggest advancements in the marketing world […]

There was a telling interview in Skift with Facebook’s Head of Travel, Christine Warner, that illustrates just how ambitious the company is getting about travel. Interestingly, Warner described Facebook as a […]

Ensuring that your hotel’s website is optimised for mobile search is essential if you don’t want to miss out on key traffic and potential bookings. Much has been said already […]

Direct bookings at your hotel are vital to ensure your business remains profitable. Although you do have to rely on online travel agents, the more commission-free booking you can drive […]

With mobile now the preferred medium for visitors interacting with travel websites or booking hotels, it’s no longer a question of “mobile vs. desktop”. In the midst of the mobile […]

A few months ago, Revinate invited us to collaborate on a starter guide to email marketing for hotels. We wanted to do a bit more than offer some tips and […]

Google recently launched a filtering update to their desktop hotel search landing page that provides a more detailed experience for the user. These changes appear when the user selects “More […]

Every year, in honor of Mother’s Day, we share advice from the original CMOs (chief mother officers) – our mothers! And when we dove into these motherly pearls of wisdom, […]

Mobile has changed everything, but it’s only Act One. Machine learning in marketing is set to drive the industry’s next revolution. Google’s Senior Vice President of Ads & Commerce, Sridhar […]

With 89% of travelers using search engines for purchase decisions, a strong Search Engine Marketing (SEM) strategy is imperative for hoteliers. Last year alone, the US travel industry spent $5.7 […]