digital

Trivago Introduces its New Net CPA on Consumption
The new Net CPA on Consumption model is an improvement by trivago in line with what hotels are looking for: visibility and reservations with a guaranteed return
Changing Hotel Marketing Landscape and How to Prepare
Hospitality businesses that dedicate time to their marketing efforts utilizing the latest in technology will reap significant benefits in 2024
13 Hotel Marketing Trends Set to Dominate in 2024
It’s time to put your brand out there. Use these latest marketing trends in hospitality to get in front of your target audience
Navigating the Costs: Smart Hotel Marketing Acquisition Strategies
We take a deep dive into the nuances of acquisition costs in hotel marketing, with insights to help refine strategies for enhanced financial performance
8 Best Hotel eCommerce Strategies
Typical eCommerce includes online travel agents and agencies, booking engines, metasearch, and other third-party sites selling hotel rooms
5 Tactics for Better Guest Communication
Good guest communication is crucial for hoteliers as it has a significant impact on a hotel’s reputation, guest satisfaction, and ultimately, its revenue
Exploring Costs and Tools in the Seven-Step Guest Journey
By effectively managing the costs, tools, and strategies at each phase, hoteliers can create a seamless and memorable experience for their guest
Google and Yahoo’s Email Authentication Changes: What Hotels Must Know
Failure to properly address email authentication can result in messages ending up in the spam folder or not being delivered at all
5 Hotel Website Maintenance Tasks to Quickly Boost Site Health
These five maintenance tasks are just the beginning of a comprehensive strategy to ensure your hotel website remains secure, efficient, and user-friendly
8 Hotel Marketing Trends To Boost Your Hotel’s Campaigns In 2024
As hoteliers, embracing these marketing trends means not just staying ahead of the curve but also offering personalized, memorable, and engaging experiences