digital

trivago logo for mirai article about their new net cpa on consumption offering

Trivago Introduces its New Net CPA on Consumption

The new Net CPA on Consumption model is an improvement by trivago in line with what hotels are looking for: visibility and reservations with a guaranteed return

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the words chance and change spelt out reflecting the changing landscape of marketing and why hotels cannot leave it to chance and must start preparing now

Changing Hotel Marketing Landscape and How to Prepare

Hospitality businesses that dedicate time to their marketing efforts utilizing the latest in technology will reap significant benefits in 2024

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13 Hotel Marketing Trends Set to Dominate in 2024

It’s time to put your brand out there. Use these latest marketing trends in hospitality to get in front of your target audience

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Navigating the Costs: Smart Hotel Marketing Acquisition Strategies

We take a deep dive into the nuances of acquisition costs in hotel marketing, with insights to help refine strategies for enhanced financial performance

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8 Best Hotel eCommerce Strategies

Typical eCommerce includes online travel agents and agencies, booking engines, metasearch, and other third-party sites selling hotel rooms

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5 Tactics for Better Guest Communication

Good guest communication is crucial for hoteliers as it has a significant impact on a hotel’s reputation, guest satisfaction, and ultimately, its revenue

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Exploring Costs and Tools in the Seven-Step Guest Journey

By effectively managing the costs, tools, and strategies at each phase, hoteliers can create a seamless and memorable experience for their guest

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Google and Yahoo’s Email Authentication Changes: What Hotels Must Know

Failure to properly address email authentication can result in messages ending up in the spam folder or not being delivered at all

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5 Hotel Website Maintenance Tasks to Quickly Boost Site Health

These five maintenance tasks are just the beginning of a comprehensive strategy to ensure your hotel website remains secure, efficient, and user-friendly

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8 Hotel Marketing Trends To Boost Your Hotel’s Campaigns In 2024

As hoteliers, embracing these marketing trends means not just staying ahead of the curve but also offering personalized, memorable, and engaging experiences

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