digital

  With paid Google ads taking up a large proportion of ‘above the fold’ space on desktop and all of what is immediately visible on mobile, having a high ranking […]

I am a firm believer in the power of the blog. With enough of the right content, I can move mountains — if the mountains were relevant site traffic and […]

This has been an exciting year for digital marketing. Siri and Google alone are handling 452 billion voice searches per year and changes in consumer behavior are altering the nature […]

  The travel industry fascinates me; not just because like everyone else I love a good holiday and some time in the sun, but it’s also one of the most […]

Hotel search marketing is an important tool in attracting new guests and event planners to your property. NB: This is an article from SocialTables Google and other search engines now […]

Despite popular belief that ‘The Billboard Effect’ is but a shadow of its former self, recent research suggests tales of its demise have been much exaggerated. It may be true […]

Last week Facebook released broad audiences for Dynamic Ads to all advertisers globally on Facebook, Instagram and Audience Network. This is a huge move for Facebook toward a full-funnel approach […]

It’s no secret that Facebook is the largest social media network in the world. How many – exactly? Well, as of Spring 2017, Facebook averaged 1.9 Billion monthly users. And, […]

There’s a common perception among hoteliers that metasearch campaigns are highly complicated and tough to do on a budget. In the following post, we’ll bust open that myth by revealing […]

Every hotel marketer knows that targeting guests and driving interest in your hotel and your brand can be tricky. It’s a crowded market place, and you’re not just competing with […]