digital

With more than 1.86 billion active Facebook users, 284 million active users on Twitter, and more than 700 million Instagram users, the hospitality sector can no longer afford to ignore […]

Local listings play a crucial role in determining your level of online visibility and reputation. Not only do they impact your rank position in the search results, they provide customers […]

We’re now halfway through the year, which means it’s time for hotel managers to take stock of the business goals they set back in January. Are they on track to […]

As mobile becomes increasingly used to browse and book trips and accommodation, having a responsive web design has become imperative to cater to the needs of the omnichannel traveler. By […]

  When travel shoppers start planning a trip, they will often begin on a search engine. According to Google’s 2014 Traveler’s Road to Decision study, 60% of leisure travelers and […]

The hotel industry is extremely competitive, and several different hotels will often be competing for the same potential customers. As a result, it is crucial that hotels use a variety […]

Unfortunately for hotel marketers, our industry is drowning in metrics. From “look-to-book,” to unique visitors, to sentiment scores, to clicks…the list of stats goes on and on. With so much […]

With one of our largest clients being in the travel space, iProspect was invited to attend Facebook’s Travel Summit this week in their NYC office. The event, “Journeys Happen Here”, […]

In today’s digital world, advocates and influencers represent a cost-effective and powerful way to spread the word about your hotel, hotel group and brand. In this most recent blog post, […]

Hotel marketing ideas can come from the strangest places. For decades, the Michelin tire company promoted their products with the image of a baby sitting in the middle of one […]