digital

social media platform app icons on a mobile phone

The Power of Social SEO: Optimize Your Social Media Profiles

Implement these ideas and unlock the full potential of your social media presence, ensuring your content is engaging and discoverable by your audience

Read more

How Hotel Guest Segmentation Can Boost Conversions and Revenue

By using this form of hotel guest segmentation the resort sees increased campaign conversions, a surge in bookings, and a host of positive reviews

Read more

coins flying off a pile illustrating why hotels should evaluate if they spend money on commissions or invest in direct sales

Spend on Commissions or Invest in Your Direct Sales?

The hotel industry pays OTAs around $47,000M per year in commissions, an average of almost $2,685 per room per year*

Read more

google written on a laptop key reflecting their new travel feeds in search ads and how it will impact hotels

Google Kills Metasearch Commission Bidding (CPA): What Next?

The end of google commission based bidding models impacts hotels. We outline options to ensure your metasearch strategy remains high value and impactful

Read more

tROAS for Hotel Campaigns Brings Improved Bidding Accuracy

tROAS for hotel campaigns brings improved bidding accuracy against your performance goals, with additional product improvements to come later this year

Read more

3 people looking at a laptop reflecting the increasing trend of travel Tuesday

25 Ways to Setup Your Hotel Online Presence for Greater Exposure

Once you identify where your needs are, you can begin planning a tactical strategy and implementation to increase your hotel’s total online presence

Read more

5 Tips for Hotel Photos That Sell

The more time that travelers spend ogling your hotel photos the better. Why? Because they’ll be more likely to book if they like what they see

Read more

The Top Hotel Website Design Trends to Follow in 2024

Incorporating current hotel website design trends, like AI, scrolling elements, and smart content, can help any brand stand out from the crowd

Read more

Hotel Bookings: Comprehensive Insights into Instagram Ads

In the era of digitally savvy travelers, a strong social media presence, particularly on platforms like Instagram, is essential for hoteliers

Read more

How to Set Up Google Ads Hotel Brand Protection Campaigns

A brand protection campaign might not fail due to poor execution; it could simply be distribution or revenue issues making direct channels less appealing

Read more