digital
The Power of Social SEO: Optimize Your Social Media Profiles
Implement these ideas and unlock the full potential of your social media presence, ensuring your content is engaging and discoverable by your audience
How Hotel Guest Segmentation Can Boost Conversions and Revenue
By using this form of hotel guest segmentation the resort sees increased campaign conversions, a surge in bookings, and a host of positive reviews
Spend on Commissions or Invest in Your Direct Sales?
The hotel industry pays OTAs around $47,000M per year in commissions, an average of almost $2,685 per room per year*
Google Kills Metasearch Commission Bidding (CPA): What Next?
The end of google commission based bidding models impacts hotels. We outline options to ensure your metasearch strategy remains high value and impactful
tROAS for Hotel Campaigns Brings Improved Bidding Accuracy
tROAS for hotel campaigns brings improved bidding accuracy against your performance goals, with additional product improvements to come later this year
25 Ways to Setup Your Hotel Online Presence for Greater Exposure
Once you identify where your needs are, you can begin planning a tactical strategy and implementation to increase your hotel’s total online presence
5 Tips for Hotel Photos That Sell
The more time that travelers spend ogling your hotel photos the better. Why? Because they’ll be more likely to book if they like what they see
The Top Hotel Website Design Trends to Follow in 2024
Incorporating current hotel website design trends, like AI, scrolling elements, and smart content, can help any brand stand out from the crowd
Hotel Bookings: Comprehensive Insights into Instagram Ads
In the era of digitally savvy travelers, a strong social media presence, particularly on platforms like Instagram, is essential for hoteliers
How to Set Up Google Ads Hotel Brand Protection Campaigns
A brand protection campaign might not fail due to poor execution; it could simply be distribution or revenue issues making direct channels less appealing