digital

A common misconception of our hoteliers is that TripAdvisor is the only place they need to manage reviews. NB: This is an article from Travel Media However, the line between […]

In case you missed it, topping the 2017 American Customer Satisfaction Index, which evaluates how users feel about internet social media companies, was none other than Google+—that’s right, Google’s “failed” […]

When it comes to digital marketing, it can sometimes be easy to neglect strategy for “local areas” amidst all the planning that goes into your bigger picture marketing efforts. We […]

As of this morning, we are seeing multiple new additions to the Google Hotel Ads mobile user experience. Most notably, we noticed a widespread implementation of the room booking module, […]

How often do you go to your hotel website and look at it with fresh eyes? NB: This is an article from NetAffinity It can be difficult to look at […]

If the label fell off…would people know it was you? It was a question content marketer and best-selling author Ann Handley posed to her audience as keynote speaker at Chicago’s […]

There are many factors that can attract guests to a Bed and Breakfast (B&B) style of hotel accommodation. While the reasons could be plenty, the competition is tough for the […]

If you are like other hoteliers, you might not be focused on your website. Between managing budgets and team members, keeping guests satisfied, and day-to-day operations, websites are often one […]

Reducing friction in the booking process can happen one of two ways. Either you remove the roadblocks and make the booking process more streamlined, or you apply forward pressure through […]

Hotel owners are feeling the squeeze from rising operating costs, at a time when the U.S. hotel industry is posting record revenues. Debt service, brand fees, management fees, credit card […]