digital
Free Digital Marketing Tools for Independent Hoteliers
Independent hotels needn’t break the bank for digital marketing. There are plenty of free tools, just find the ones that work best for your hotel
The Most Profitable Marketing Channels for Hotels
When independent hotels participate in the most profitable marketing channels, brand visibility increases exponentially and reliance on OTAs decreases
Golden Opportunities: Using Social Media to Market Your Hotel
Don’t forget what social media was initially invented for – to be social! It allows your brand to create an interactive community while building reputation
How Google Consent Mode V2 Will Impact Hotel Website Traffic In EEA
For hotels to continue tracking guest behaviour on their website and booking engine, hotels will be required to switch on Google Consent Mode
How 6 Current Social Media Trends Could Reshape Hotel Strategies
We’re exploring the current social media trends for hoteliers in 2024 – from short-form videos to branded DMs – that can give you a competitive edge
Create Your Digital Marketing Strategy Before Jumping Into Tactics
As a leadership team, you should go through a 30-point checklist audit to try to find your gaps to help lead your hotel’s digital marketing strategy
Google Pauses Low Activity Ad Groups: What Hotels Need to Know
For hotel marketers, this update is a wake-up call to review and refine your Google Ads strategy. Here’s why it’s important
Instagram’s Hidden Formula: Top Tips for Ranking Success
Summer last year the head of Instagram shared the first insight into how the various algorithms actually works. We’ve unraveled the intricacies
Top Hotel Marketing Myths Debunked
Marketing for hotels is not a one-size-fits-all approach, and assuming that “anyone can do it” oversimplifies the complexities involved
Rethinking Metasearch Budgets After Google Removes CPA Bidding
Hoteliers might consider funds that were previously allocated to areas with low return which could be redirected towards high return metasearch advertising