digital

The Psychology of Luxury Travel: Key to Attracting Affluent Customers

Like with any demographic, luxury travel shoppers require a dedicated approach to drive the consumer from consideration to purchase.

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10 Effective Link Building Strategies for Hotels

This article is about strategies that could lead to link building opportunities, creating relationships and turning those relationships into opportunities

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Discover the Importance of Having a Bespoke Website Design

Opting for a bespoke website design allows for the seamless integration of your brand’s identity and personality into your online presence.

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article image for userguest discussion about RevMarketing Certification and a Sneak Peak into Modules 1 and 2

RevMarketing Certification: Sneak Peak into Modules 1 and 2

The RevMarketing Certification course is designed to provide you with actionable knowledge that can be applied immediately to drive growth and profitability

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man holding his head in his hands possibly reflecting a frustration with their hotel google ads not driving enough traffic and wondering how to fix it

Hotel Bookings: Transform Digital Marketing Failure Into Success

By addressing initial challenges, analyzing data, and implementing repetitious improvements, they achieved remarkable success in driving bookings

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How to Drive Bookings along the Path to Purchase

The average path to purchase length – from when a traveler starts thinking about taking a trip to when they book – is 71 days (more than two months!)

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european union flags reflecting the driving force between the digital markets act DMA

Digital Markets Act (DMA), What Does This Mean For Your Hotel?

The Digital Markets Act has the potential to rebalance the relationship with OTAs, thanks to greater control over their online distribution

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hotel reception and 3 stars on the front desk reflecting the value of human hospitality which is not delivered by booking engine technology efficiency

5 Tips for Reducing Waiting Times at Hotel Reception

By applying these tips, you can put an end to long queues at the reception and, above all, ensure your guests arrive and leave your hotel with a smile

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google browser on a laptop reflecting importance to hotels of understanding the google hotel ads bid update and how it will impact their campaigns

Google: What are the Free and Paid Hotel Digital Solutions?

Google is working hard to improve solutions for hoteliers. We outline some of the best free and paid tools to help you reach and convert travellers

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Hotel Marketing Automation: Generating Quality Sales Leads for 2024

We delve into how marketing automation can revolutionize lead generation in the hotel industry, enabling hoteliers to drive direct bookings

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