digital

By starting your Autumn Campaign plans now, you’ll be well ahead come 1st August, when your full focus can turn to your Winter Campaigns

This partnership extends beyond two complementary technologies; it seeks to establish a unified digital ecosystem that covers all facets of digital travel

We explore the rise of AI assistants in the travel space, their capabilities and how they could impact brands’ visibility and marketing strategies

Remarketing strategies can be diversified to cater to different segments of your audience and utilize various digital touchpoints

With the help of some smart strategies, you can ensure your hotels investment in Expedia TravelAds generates a serious return

The EC’s decision empowers hotels to connect with the right guests, drive guests to book direct, and grow loyalty and revenue with each guest

Hoteliers should prepare to adjust their PPC strategy to take advantage of these tools that streamline marketing efforts and reduce inefficiencies

Offering cohesive omnichannel experiences has become imperative to capturing travelers’ attention as they interact with brands through various touchpoints

Once consumers have demonstrated intent, marketers must stay on their radar to continue to push them further down the funnel

The first thing many people think about luxury hotels is price, but the art of content marketing is to shift focus away from cost and onto the experience