digital

We are always talking about how PPC is such an important piece to your overall hotel marketing strategy and Google has just added some more ammo to our PPC arsenal. […]

If you haven’t taken advantage of your hotel’s Google My Business listing, what’s the holdup? This free local search tool opens the door to a bevy of SEO opportunities and […]

Your hotel, of course, has a polished presence on Instagram. NB: This is an article from Screenpilot Now boasting more than a billion monthly actives, the visuals-first platform is the […]

Following a spate of concerns about privacy and data protection, it’s safe to say Facebook has suffered a blow to public trust in recent months. NB: This is an article […]

After spending substantial budgets and efforts on driving website traffic and encouraging guests to book direct, the last thing any hotelier wants is for someone to abandon at the last […]

Off-page SEO activities refers to activities outside the boundaries of your website that build its authority on the subject and help it rank better on search engines. Here are some […]

If you run an independent hotel, your customers matter more than almost any aspect of your business, therefore it’s important to manage your relationship with them effectively. NB: This is […]

Before we talk about the hotel promotion ideas that you can use for your hotel, let’s talk about how important promoting your hotel is? Let me guess, as important as […]

When TripAdvisor was founded in February 2000 in a small office above Kostas Pizza on 315 Chestnut Street in Needham, Massachusetts, I don’t think anyone could have predicted the amount […]

Comparing our own user behavior a couple of years ago to now, it is clear that the decision making process and the steps leading up to the final purchase have […]