digital

How To Use Funnels To Improve Your Facebook Advertising Strategy

Go ahead and raise your hand if you’ve ever felt personally victimized by Facebook Ads Manager. Okay, put your hand down, people are staring and now you’re just alone at […]

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Are You Putting Enough Effort Into Your B&B’s Instagram Account?

On the surface, Facebook and Instagram seem very similar. They are casual social media sites where friends connect with one another to stay informed and catch up on their daily […]

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Top Facebook, Google and YouTube Updates You Can’t Miss

In case you missed it, here are some key updates from the big guns – Google, Facebook and YouTube – and emerging trends that you should care about. Some of […]

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Top 5 Blog Posts Hotels Should be Writing

The importance of having a blog on your hotel website can’t be stressed enough. NB: This is an article from hebsdigital In addition to serving as a platform to share […]

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How Hotel Marketers Should Be Using Google Hotel Ads

“The customer comes first” – that’s the mindset of today’s marketer. And for the hospitality and travel industry, the constant battle to be at the forefront of personalization is at […]

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How To Check If An Influencer Is Actually Influential

The concept of influencer marketing is certainly not new. It has been around for ages in the form of word-of-mouth marketing. However, in the last few years, this form of […]

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Less Is More: Real Guests Told Us About Website Messaging

We’re committed to helping hoteliers drive direct bookings on their websites. There’s nothing we like more than speaking to our clients about what’s working well and what we could build […]

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Hotel CRM Is Not An Acronym for Email Marketing!

On January 20, 2017, I booked a hotel in Seville, Spain. That is also the day that Meliá Hotels & Resorts got my email address. The rest, as they say, […]

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7 Sure Fire Tactics To Boost Your Emails Click Through Rate

Are your email campaigns’ click-through-rates underwhelming? If so, it’s time for a rethink. NB: This is an article from eTourism Here are 7 simple but powerfully effective methods to improve […]

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Your Hotel Marketing Manager’s Wish List for 2019

It’s hard to believe, but the holidays are almost upon us. While that might mean it is time to think about gifts and holiday meals, fall also starts the planning […]

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