digital
Why Should Hoteliers Invest in Social Media?
In 2018, an integral part of your digital marketing strategy should be having an active and engaging presence on social media. Stephanie Hilger, Director of Social Media at Blue Magnet […]
The 10 Commandments of Hotel Email Marketing Campaigns
Email marketing is one of the best ways to retain customers by engaging with past, present (and future) guests. Smart hotel marketers prioritize keeping up-to-date on email marketing best practices […]
6 Ways It Pays to Use Facebook Dynamic Ads for Travel
It’s no secret that many people turn to social media to help them discover and book travel. Today, travelers spend 5x more time on Facebook than on travel-related apps, sites, […]
Overview: The Increasing Costs of Hotel Customer Acquisition
When we talk about red flags and concerns about increasing acquisition costs, some might be inclined to dismiss any worries and point to continued growth and prosperity—both in the industry […]
Why Your Hotel Needs a Video Marketing Strategy
Video is quickly becoming one of the most popular digital content formats. In a mobile-first world, video ad formats allow advertisers to reach their audience with highly targeted messaging across […]
How Google My Business Exploits the Hospitality Industry for Profit
The hospitality industry is being exploited by Google for their own profit. To be clear this article is not about regular search results where thousands of pages compete in an […]
How to Stop Slipping up in Google Search
A recent study reveals that travel companies should be worried about how Google is displaying search results but there are ways around it During the opening panel at the recent […]
How To Use Social Media As An Online Reputation Management Tool
What is your hotel’s digital reputation? Online reputation management (ORM) is all about proactively influencing the information people find about your business online by using strategies to hide unflattering content […]
Why Is Hotel Marketing so Hard? (And What to Do About It)
If you’ve been in the hotel industry long enough, you’d remember when having a few wholesalers’ contracts, a fancy brochure and a telephone number were pretty much all you needed […]
Mapping Personalization to Profits in The Guest Journey
Through the guest journey, travelers interact with a myriad of different systems, but historically, those systems would not talk to each other. Each system would hold a sliver of information […]
