digital

Traditionally, the PMS has been considered the primary hub of hotel operations. But as data management becomes more complex, the limitations of the PMS, as this primary hub, are becoming […]

Earlier this month, we shared four key elements in personalizing ads to increase engagement and bookings. In order to do things like write compelling headlines, choose relevant images, develop enticing […]

Direct channel specialist Roiback has announced that Google Hotel Ads (GHA), the Google platform that distributes hotel prices in real time, now represents 65% of hotel bookings coming from metasearch […]

As you dive into 2019 budgeting, what trends should you be thinking about? Which approaches, platforms, and tools should be top of mind for travel and hospitality marketers? The team […]

What’s even more important than creating interesting, engaging blog content which promotes your hotel? Making sure it gets seen. NB: This is an article from eTourism Because without a content […]

Keyword research is always the first step in determining your search engine optimization (SEO) strategy. It may seem like an easy step, but there are actually quite a few details […]

New data from Euromonitor International shows the ever shifting nature of consumer profiles, detailing eight personality types that influence the motivations behind the purchases customers make. The data offers insight […]

In August, Google rolled out a new algorithm update that is already causing widespread changes in both organic and local search engine rankings. Although some specific types of websites appear […]

Wіth thе rіѕе оf social mediа аѕ thе nеw frоntіеr оf іnfоrmаtіоn аnd nеwѕ, hоtеlіеrѕ hаvе bееn рuѕhеd tо аdарt tо thіѕ nеw mаrkеtіng lаndѕсаре. NB: This is an article […]

Emerging from the internet clutter and reaching your target audience via social media is becoming increasingly difficult. One evergreen cut-through is running competitions. Let’s look at some promotion ideas to […]