digital

Why a Data Driven Marketing Culture Needs to be Top of Your List

The Western Digital “Growing Role of Object Storage in Solving Unstructured Data Challenges” study revealed that unstructured data is growing between 40-60% per year. Rich media – audio, video, images, […]

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Quick Guide to Gaining More Email Subscribers at Your Hotel

Growing your hotel’s email list can be difficult. While cultivating quality subscribers over a disengaged mass quantity should still be a priority, you may be missing opportunities to grow your […]

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Why Being a Small Hotel Doesn’t Mean You Cannot Be Popular!

Historically there have been a many a times when the small but mighty have reigned victorious – ‘David and Goliath’ being one of the most commonly used references. There have […]

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Current Hotel CRMs May Be Doing More Harm Than Good

CRM software boasts so much potential, but is that potential being maximized? NB: This is an article by Terri Miller, CEO & Co-Founder of Concilio Labs Hotels worldwide are looking […]

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5 Minute Guide to Making a Killer Hotel Promo Video

Creating videos (or a series of them) to tell your story are a no-brainer; particularly catchy, promo videos. But how exactly do you move from wanting a killer promo video […]

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Google Ads 101: A Hotelier’s Guide to Advertising with Google (Part 2)

In part 1 of this blog, we discussed how Google’s advertising service, Google Ads, works, and how to determine if it’s a platform you should be using. Part 2 will […]

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Does Price Parity Affect Your Cost of Acquisition Through Google?

Most hotels have long since accepted the crucial importance of price parity to the success of their business. NB: This is an article from Triptease Its impact on website conversion […]

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The Modern Guest Experience & How Hotels Can Achieve It in 2019

Remember when the first hotel websites came online? It was 1994 and Hyatt was among the first chains to launch one. There were many years after this spent convincing the […]

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personalized loyalty schemes

Predictive Personalization and How It’s Revolutionizing Hospitality

The concept of leveraging technology to improve the user experience and increase hotel revenue simultaneously is what we call Predictive Personalization.

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Google Ads 101: A Hotelier’s Guide to Advertising with Google (Part 1)

If you’ve done any marketing at all, you’ll have heard of Google Ads. The advertising service provided by Google is used by millions of businesses worldwide. Which makes sense. NB: […]

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