digital
Digital Marketing Timeline for New Hotel Opening
A new hotel opening or changing of flags has so many moving parts. As an owner or manager overseeing this transition, you are likely wearing multiple hats. NB: This is […]
How to Create a Social Media Marketing Plan for Your Restaurant
When working to promote your restaurant, social media marketing should be at the top of the list. In fact, a robust social media marketing strategy can be the difference between […]
9 Key Elements for Benchmarking Your Hotel’s SEO Performance
Modern hotel marketers face many challenges in the digital space, like uncovering new keywords by looking at competitors, finding sound backlinks, and measuring the gap between their website performance and […]
10 Hotel Digital Marketing KPIs
You don’t have to be a digital marketing expert to look at high level reports and find trends for your hotel. Briefly review monthly reports and start asking better questions […]
Why Does My Hotel Need A Social Media Manager?
Social Media is all about living in the moment, whether that means sharing a photo of a meal or a selfie at the hottest event in town. Moments are created […]
Want More Direct Bookings? Give the Best Answers in Your Content
Driving direct bookings on your hotel’s website isn’t just about using tactics like social advertising, PPC campaigns and SEO to ensure a steady flow of visitors to your homepage. It’s […]
6 Simple Steps to Write Effective Content That Converts
It’s been a while now since we’ve moved into an era where content marketing has been at the centre of hoteliers’ communications and promotions strategy. NB: This is an article […]
Using Google Assistant to Book a Hotel Room With Your Voice
Just finished the Mobile World Congress, it is a good time to talk about a concept that had been nothing but speculation until now: booking through voice and what it […]
Some Hotelier Frequently Asked Search Engine Optimisation Questions
Our Senior Manager of Search Marketing Services, Trish Leighton, dives into some frequently asked questions about search engine optimization from hoteliers. NB: This is an article from Vizergy How do […]
3 Easy Ways to Use Google Analytics to Improve Your Hotel Marketing
“Google Analytics for hotel websites” is a topic that our readers have asked us to cover here. And we’re more than happy to oblige. Because we know just how powerful […]