digital

Anyone can answer questions on your Google My Business listing. Therefore, it’s best to frequently review your listing and make sure potential guests are seeing the correct answers

With such a large audience and great tools to help you succeed, Facebook is the ideal platform for Hotel Advertisement. With all of Facebook’s comprehensive data who should you target?

Look out social media marketers, there’s a new buzzword in town. Ephemeral content is the latest medium to dominate the internet, and despite what the name might suggest, this trend […]

Investing in a new website can have a huge impact on your hotel’s direct bookings and profit margins. But is now the time for your hotel to make that investment?

Your potential guest has visited your hotel website before. You know they’re searching for a five day trip for two in August. But they still haven’t converted, or even clicked through on your banner ads.

Are you involved in improving the performance of your hotel website’s direct revenue contributions? If so, you probably make data-driven decisions every day.

If you aren’t using ad targeting when serving PPC or Facebook ads you are likely wasting your advertising dollars on people who will never book a room at your hotel.

Segmentation strategies make optimal use of data to provide a greater level of personalization and deliver relevant rewards that resonate with guests, drive engagement and inspire true brand loyalty.

Invest the short time you have for Google Analytics in the mentioned datasets and you’ll start to build an idea of how your website is performing and what needs to be done to improve direct bookings

The world of hospitality digital marketing is always changing, and the only way to win is by staying ahead of the pack. NB: This is an article from NextGuest This […]