digital
Enhance Your Guest Experience: Part 3 Hotel Specials and Packages
If a hotel guest did not book a package originally, it’s okay. Most travelers don’t get down to the experiential details of their trip until 7-10 days in advance.
10 Ways to Improve Your Hotel’s Click Through Rate
Website visitors can be a tough crowd. In an era of adblock, 280 characters and fleeting attention spans, hotels are fighting against the odds to capture the imagination of potential […]
Stop Reporting On Hotel Digital Marketing In A Vacuum
A digital marketing report is directional. It’s not gospel. If you report on digital marketing in a vacuum, without the proper context, you could be steering your ship in the wrong direction.
Everything You Need to Know About Group Guest Personas
Building effective marketing strategies for select-service hotel has become harder than ever. NB: This is an article from Social Tables Guests are expecting more personalized and custom-tailored experiences every day, […]
3 Hotel Email Marketing Metrics You Should Know
You will measure the efficacy of individual campaigns through other engagement metrics, but when looking to understand your email marketing long term, understanding these three metrics is vital.
Social Media Audit Checklist For Hotels
It can be frustrating to manage your hotel’s social media profiles with a fresh, innovative mindset day after day. So what can you do? Conducting a self-audit is a good starting point.
How to Influence Hotel Guests With a Multi-Channel Approach
No matter where guests are on the path to purchase, hotels need to meet them at every step. Combining search, programmatic display, and social media, hoteliers will increase opportunities.
Top 3 Considerations for Blueprinting Your Content Transformation
Content should be treated as an asset worthy of being produced efficiently, repurposed effectively and translated prescriptively. Not scattered like seeds with the hope it will grow new business.
Why Social Media is Important to Your Hotel Marketing
Social media is not only free to use but also provides a platform for you to be authentic, share your brand, build a following, and engage with your guests and potential guests!
Hotel Influencer Marketing: Is It Worth The Investment?
There is no doubt at this point that an influencer can help your brand. But, how do we measure the campaign/partnership’s results and the boost they brought to your brand’s online presence?