digital
Is Today’s Hotel Industry Built on Data Driven Personalization?
More than ever, hotels are making use of the vast amounts of data available to them to streamline operations and personalize to ensure they’re hitting the mark when it comes to customer satisfaction.
How Can Hotels Promote Sales During The Off-Season?
Filling occupancy during the off-season remains one of the hotelier’s biggest challenges and can require a lot of creativity for your digital marketing strategy.
Back to Basics: Five Tips for Cyber Monday Success
Despite the high competition surrounding Cyber Monday, hoteliers can still take advantage of this online shopping holiday to build brand awareness, increase website traffic, and drive bookings.

IHG Now Offers Landing Pages and SEO
IHG Brand websites received an upgrade with functionality that allows you to do custom call to action buttons on the home page. NB: This is an article from Cogwheel Marketing Located at […]
Google Destination Search Update Brings Promoted Hotels to Prominence
Google has updated its Destination Search layout after the initial reintroduction of Promoted Hotels. This update has big implications for the future of Promoted Hotels and their value to advertisers.
Enhance Your Hotel’s Guest Experience Part Five: Hotel Digital Marketing
To help guests through the customer journey, you need to participate in a multi-channel digital marketing approach. That includes channels that can provide insights and ROI.
Enhance Your Guest Experience: Pt 4: Hotel Content Marketing
Content can take a lot of time and does require your hotel to be strategic in what to include on your website. You want to represent your brand well, so the time and effort it is worth it!
Fuel Revenue and Fill Need Dates With Paid Social Media Campaigns
Every hotel has the dreaded and unavoidable period where bookings slow down and revenue drops. This low booking period varies depending on the hotel. NB: This is an article from […]
Essential Digital Marketing & Demand Generation Strategy Checklist
In many cases, the key to success is about improving communication with your Digital Marketing Manager, and spotting opportunities to maximize exposure and impact of promotional activities.
Enhance Your Guest Experience: Part 3 Hotel Specials and Packages
If a hotel guest did not book a package originally, it’s okay. Most travelers don’t get down to the experiential details of their trip until 7-10 days in advance.